Director of Marketing

About Puppy Sphere :

Welcome to Puppy Sphere , we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again.

As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!

If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!
Job Description:

Puppy Sphere is scaling fast, and we're looking for a commercially-minded marketing leader to turn brand awareness into measurable revenue and scalable growth. You'll own the systems, channels and strategies that drive people from discovery to repeat visits and get them telling everyone they know about us.

This is a player-coach role. You'll lead the Marketing team, manage agencies and partners, and build the strategy, systems and playbooks that help us scale across more markets. But you'll also stay close to the work. You'll dig into performance, push the creative, challenge what isn't working, and move quickly when you see an opportunity.

We want someone commercially sharp, data-driven, creatively bold, and comfortable taking swings. Someone who knows how to protect what makes Puppy Sphere special while making the brand bigger, louder and harder to miss. We're ambitious, we're moving fast, and we're not interested in safe, forgettable marketing.

If you know how to build a brand people obsess over and turn that attention into real growth, we want to meet you.
Compensation

Target Total Cash Compensation: $132K–$174K CAD

- Base Salary: $110K–$145K CAD

- Annual Bonus: Up to 20% performance bonus

Equity: Equity participation available for the right candidate
Job Responsibilities:
Own the Marketing Strategy

- Own Puppy Sphere 's marketing strategy across growth, lifecycle, brand, content and community.

- Translate company revenue and growth targets into clear marketing priorities, budgets and measurable KPIs.

- Own marketing analytics and reporting, with a clear dashboard, tracking performance across key channels and KPIs.

- Build a deep understanding of our customer and what drives acquisition, conversion, retention and advocacy.

- Balance long-term brand building with the short-term commercial needs of a fast-growing business.

- Partner closely with the CEO and Leadership Team on company growth, expansion and commercial priorities.

Drive Growth & Conversion

- Own the strategy for driving profitable customer acquisition and ticket sales across our markets.

- Lead paid media, SEO and other acquisition channels, setting channel strategy, guiding testing and optimization, and working closely with channel owners to drive CAC, ROAS, conversion and LTV.

- Oversee e-commerce performance across the digital customer journey, including landing pages, offers, booking flows, mobile experience and checkout conversion.

- Continuously improve the customer journey across landing pages, studio pages, booking flows, offers, mobile and checkout.

- Build repeatable marketing playbooks for launching and growing new locations.

- Partner closely with Operations to align marketing activity and spend with ticket inventory, seasonality and market performance.

- Identify and test new growth channels, audiences, offers and creative opportunities.

Grow Retention & Loyalty

- Own the strategy for increasing repeat visits, frequency and customer lifetime value.

- Lead lifecycle marketing across email, SMS, loyalty, memberships, referrals and reactivation.

- Use customer behaviour and segmentation to create more relevant and personalized communication.

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