Director of Demand Gen
About Shipium
Shipium builds technical infrastructure for complex supply chains.
Modern operators turn to Shipium when they want to turn their supply chain into a strategic value driver. Shipium 's platform provides cloud infrastructure and leading AI capabilities that optimize costs and scale automation.
We’re building tech that connects previously fragmented systems and automates complex supply chain decisions to deliver speed and value across operations.
Founded in 2019 by supply chain technology experts from Amazon and Zulily, the company is on a mission to help every eCommerce company provide its customers a great delivery experience while simultaneously reducing their costs to fulfill orders.
About the role
The role is the single leader accountable for how Shipium creates, captures, and scales market demand across our Shipium is looking for a Director, Demand Generation to be the single leader accountable for how we create, capture, and scale market demand across our enterprise segments — owning the strategic design, budget allocation, and marketing-sourced pipeline targets that define our category. This role moves beyond manual task execution: you'll build an automated, highly efficient demand generation infrastructure using Claude as a core component of daily operations, driving deep analytical thinking, scaling account personalization across the full buying committee, and automating routine reporting. You'll maintain absolute ownership over quality, brand voice, and strategic alignment, ensuring human judgment and accountability govern every AI-accelerated output.
This role carries direct people-management responsibility for the demand generation team, with dotted-line mentoring accountability for the SDR team.
What you'll do
Strategy & Pipeline Ownership
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Own the demand strategy: define, lead, and execute the annual and quarterly demand generation strategy to predictably hit revenue targets across all target Ideal Customer Profiles.
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Carry the pipeline number: hold full accountability for marketing-sourced and marketing-influenced pipeline, and manage the demand budget end-to-end to maximize ROI and cost-per-outcome efficiency (CPL, CAC).
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Report to leadership: develop and deliver defensible, board-ready performance readouts and funnel analytics for executive leadership.
- AI-First Demand Engine
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Architect with AI: build an AI-first demand engine, modeling advanced proficiency in Claude to transform content operations and produce persona- and stage-specific assets at scale.
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Own AI visibility: own Shipium 's presence across modern AI answer engines and generative search (AEO/GEO) alongside traditional organic SEO.
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Automate the team's workflow: identify, document, and implement at least one major workflow automation or dashboard optimization per cycle, establishing an AI-first default for data synthesis and market research.
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Shift the team's focus: move the team from tactical execution to strategic priority management, instilling the mandate that human accountability stays with the team while execution moves to AI.
- Channel & Program Execution
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Run the channel mix: direct high-performing programs across paid media (LinkedIn, Google, retargeting), lifecycle email, web, and events.
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Partner with Sales on ABM: co-own enterprise account-based marketing on named accounts with Sales leadership, establish rigid lead hand-off SLAs, and turn intent signals into prioritized outbound plays.
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Own the marketing stack: oversee optimization of marketing automation systems (HubSpot, Marketo, Pardot) and Salesforce, directly and via operations support, ensuring predictive lead scoring and clean data quality.
- Team Leadership & Culture
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Coach and scale the team: coach, mentor, and scale individual contributors and agency partners, driving and documenting measurable productivity improvements attributable to AI tool adoption.
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Hold the quality bar: hold an unyield