Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in India.

This is a high-impact leadership role focused on building a unified B2B demand generation and revenue marketing engine from the ground up.
You’ll turn existing inbound demand, CRM data, content, and market credibility into a coordinated system that drives qualified pipeline and revenue.
The role spans lifecycle marketing, paid acquisition, content, account-based marketing, CRM optimization, and sales alignment.
You’ll work closely with senior leadership and sales teams to ensure marketing efforts target high-value customers and produce measurable commercial outcomes.
The position combines strategic ownership with hands-on execution in a fast-moving, entrepreneurial environment.
You’ll have significant autonomy to introduce new channels, leverage AI, improve processes, and build a lean team around the highest-impact opportunities.
For a commercially minded marketer, this is an opportunity to directly shape the growth trajectory of a scaling organization.

Accountabilities
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Develop and own the B2B demand generation strategy, including priority customer segments, buyer profiles, channels, campaigns, and targets for qualified meetings, opportunities, pipeline, and revenue.

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Partner with the Founder and VP of Sales to align marketing investment with the highest-value accounts and commercial priorities.

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Transform the existing CRM into a revenue engine by leading segmentation, reactivation, nurturing, and personalized journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and strategic accounts.

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Analyze CRM data, sales-call transcripts, case studies, and account intelligence to improve the relevance and effectiveness of follow-up campaigns.

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Improve inbound lead quality and conversion by optimizing campaigns, messaging, landing pages, qualification flows, lead routing, nurture programs, and retargeting.

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Evaluate marketing performance based on pipeline and revenue outcomes, identifying and eliminating campaigns that generate strong surface-level metrics but limited commercial value.

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Build and oversee a B2B content and case-study engine using proprietary data, customer results, market insights, and leadership expertise.

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Direct the production and distribution of founder-led content, case studies, executive communications, research, webinars, sales materials, and account-specific campaigns designed to create demand and strengthen market authority.

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Establish strong alignment between marketing, setters, SDRs, and sales teams, ensuring leads are prioritized appropriately and marketing programs support active opportunities.

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Create continuous feedback loops using meeting quality, opportunity conversion, customer quality, and lost-deal reasons to improve demand generation and sales performance.

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Use AI to accelerate research, analysis, content creation, personalization, campaign execution, and other marketing workflows.

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Manage small teams, contractors, and cross-functional contributors while maintaining clear ownership and accountability for results.

Requirements

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Significant professional experience in B2B demand generation, revenue marketing, or growth marketing.

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Demonstrated experience building or operating demand generation programs for B2B organizations selling complex, high-value services or software.

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Proven ability to generate qualified pipeline and revenue from U.S. or international enterprise buyers.

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Strong understanding of CRM platforms, lifecycle marketing, marketing automation, paid acquisition, content marketing, account-based marketing, and sales alignment.

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Experience working directly with setters, SDRs, account executives, closers, or other sales functions to improve lead quality and conversion.

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Demonstrated, measurable impact on pipeline, revenue, meetings, or other meaningful commercial outcomes.

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Experience in agencies, professional services, SaaS, martech, advertising, or adjacent B2B industries is valued.

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Strong written communication skills and the ability to develop compelling messaging for senior business audiences.

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Strong analytical skills with the ability to diagnose funnel performance, interpret data, identify opportunities, and translate insights into action.

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Hands-on approach, with the ability to develop campaign briefs, inspect CRM workflows, review messaging, analyze performance, and manage execution without relying on a large support team.

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Experience managing small teams, contractors, or cross-functional projects.

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Comfortable working independently in a fast-paced environment with incomplete information and evolving priorities.

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Highly proactive, commercially minded, and accountable, with a consistent focus on business results rather than activity alone.

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Strong interest in using AI tools to increase the speed, quality, and effectiveness of marketing operations.

Benefits

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$50,000–$160,000 USD total annual compensation, including base salary, performance bonus, and equity.

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Fully remote position with the flexibility to work from wherever you are most effective.

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Global hiring approach, with candidates considered internationally.

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Significant autonomy to build and redesign a major commercial function.

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Direct access to the Founder and sales leadership.

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Opportunity to introduce new demand generation channels and AI-enabled workflows.

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Ability to build a lean team around the organization’s highest-impact growth opportunities.

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Opportunity for the role to expand into broader ownership of revenue marketing and B2B growth.

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High-performance distributed work environment built around ownership, judgment, and execution.

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Opportunity to work with meaningful existing demand, a substantial CRM, strong customer proof points, and an established market position.