Director, Marketing (P&C Insurance)

At Swyfft , we're reshaping the way home insurance and commercial package products are priced and bound. We've created an insurance experience that's smart, instant, and designed to deliver unparalleled customer service.

Our focus on lightning-fast quotes and seamless claims servicing is powered by cutting-edge technology and an Agent and Customer-centric approach that sets us apart in the industry.

Joining Swyfft means becoming part of a dynamic team of forward-thinkers who thrive on moving fast and delivering exceptional products. We pride ourselves on fostering an environment where creativity and positive energy thrive.

As we continue to grow and expand, we're on the lookout for experienced professionals like you to join us in transforming the insurance landscape. If you're passionate about leveraging technology to provide the best customer service experience and are ready to be a part of our journey, we welcome you to explore opportunities at Swyfft !
About the Position:

Swyfft is about to embark on a very exciting time filled with growth and opportunity!

We are searching for a Director of Marketing with P&C insurance experience to help us build the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace. Your expertise and previous experience marketing Homeowner, Commercial, and Flood insurance products will be instrumental in helping us drive future growth.

You’ll be responsible for building awareness of who we are and the products we offer through targeted communications, engaging content, and strategic marketing campaigns to keep our agents informed and engaged with our products and brand.

This is a fast-paced, roll up your sleeves position that partners closely with our sales, underwriting, revenue operations, and leaderships teams to strengthen our brand and grow our distribution network. We need fresh ideas, great leadership and a communication plan that articulates our value proposition in a highly competitive and sometimes volatile market.

*This position is a 100% remote U.S. based opportunity that can be based in one of the following states only: AL, AZ, FL, KY, LA, MA, MO, NC, NJ, NY, OH, OR, PA, SC, TX, UT, VA, WA, WI.

Travel for day-to-day work, conferences, trade shows, team meetings, and training will be required.

Key Responsibilities: (What you'll be asked to do)
Agent Engagement & Enablement

- Design and deliver training programs and provide resources to educate our agents on the products we offer.

- Update and maintain our Agent Resource Center (ARC), ensuring our forms and quick reference guides are always up to date.

- Conduct agent surveys and analyze their responses to measure the effectiveness of our internal tools and quoting platform.

- Strategically plan, design, and implement trade shows, events, and conferences to actively engage with agents and key industry stakeholders, while utilizing established KPIs to measure and evaluate the success of each initiative.

Brand Content & Communications

- Own website strategy and content to attract and retain agents and policyholders.

- Ensure consistent branding and messaging across all marketing materials, digital platforms, and property locations.

- Build and manage our content calendar and run campaigns that attract a qualified audience to our products (blog posts, webinars, infographics, videos, and email).

- Lead the creation of electronic marketing communications and collateral such as one-pagers and sales decks to support campaigns, events, and agent engagement.

- Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy. Leverage broad and direct email and social media strategies to build loyalty and engagement.

Marketing Technology, Data & Analytics

- Lead the sales and marketing CRM process through HubSpot (sequences, workflows, templates, communication, and reporting) while partnering with our Reve