Director, Category Growth Intelligence & Retail Strategy- Strategic Accounts
Job Description
The Director, Category Growth Intelligence & Retail Strategy is a transformational leader responsible for driving long-term category growth across physical stores, ecommerce, and omnichannel retail environments. This role combines advanced analytics, shopper insights, macro-space planning, inventory intelligence, and store-level performance insights to develop strategies that deliver sustainable growth for both retailers and the enterprise.
Reporting to the VP of Category Leadership & Shopper Insights, the Director leads a team of Associate Directors, Leads, Senior Advisors, and Advisors, serving as a strategic partner to internal teams and retail customers. This leader develops and executes a 1–3 year category growth strategy, leveraging real-time data, predictive analytics, and collaborative retailer partnerships to drive measurable outcomes across sales, profit, market share, and category productivity.
The Director acts as a trusted advisor to senior retailer leadership, delivering insights and strategic recommendations that improve category performance across in-store, digital shelf, and omnichannel fulfillment environments.
Key Responsibilities
Strategic Category Growth & Retail Partnerships
- Partner with senior retailer leaders to develop long-term category growth strategies across store and e-commerce environments
- Lead joint category planning and strategic initiatives that drive profitable growth for both the retailer and the enterprise
- Identify retail solutions through deep understanding of shopper behavior, category trends, and store-level insights
- Serve as a strategic advisor to internal commercial teams on category performance, risks, and growth opportunities
Omnichannel Category Strategy
- Develop and execute integrated category strategies across physical shelf, digital shelf, and omnichannel fulfillment models
- Optimize category performance across in-store merchandising, digital discoverability, and online shopper conversion
- Partner with Digital Commerce and Retail Media teams to ensure category insights inform digital merchandising and media strategies
Data, Analytics & Category Intelligence
- Leverage advanced analytics, AI-enabled insights, and real-time data platforms to inform category strategy
- Translate complex data—including shopper card data, syndicated data, digital shelf analytics, and store-level POS insights into actionable growth strategies
- Utilize predictive modeling and demand forecasting to guide store level assortment strategies
Inventory & Availability Optimization
- Integrate inventory analytics and supply chain insights into category planning to ensure optimal product availability
- Identify out-of-stock risks and collaborate with retailers and internal teams to improve on-shelf and digital fulfillment availability
- Use demand signals and sell-through data to improve inventory productivity and reduce lost sales
Store-Level Insights & Execution
- Analyze store-level and regional performance to identify localized assortment and merchandising opportunities
- Partner with retailers to implement targeted category strategies that reflect shopper demand at the store level
- Ensure enterprise category strategies translate effectively into store-level execution
Space & Assortment Strategy
- Lead macro-space planning initiatives to optimize shelf allocation, assortment productivity, and category roles
- Develop data-driven assortment strategies that improve category productivity across physical and digital environments
Leadership & Talent Development
- Lead and develop a high-performing category leadership team, fostering a culture of curiosity, innovation, and continuous improvement
- Serve as a player-coach, developing future category leadership talent across the organization
- Partner cross-functionally with Business Units, eCommerce, Insights, Supply Chain, and Marketing teams to drive category success
Qualifications
- 10+ years
This role requires you to be in the United States. If that means relocating or flying in, it is worth checking fares before you commit to a start date.
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