Direct Response Creative Strategist and Ad Writer

About Scaling.com

Scaling.com helps established business owners 10x their companies in three years or less. As far as we know, we are the only true scaling research advisory firm in the world. Not “growth,” but scale.

We work with entrepreneurs doing $1 million or more in revenue (With many of our clients between $100M and $1B+) who are ready to stop being the bottleneck and build a company that scales.

Our creative library includes multiple NYT best-selling books, large podcast appearances, keynotes, live events, client/member interviews, case studies, client/member training material, webinars, founder content, and hundreds of verified customer stories.
Why This Role Exists

Scaling.com tests hundreds of hooks each week. When the market tells us a hook is working, this role turns that signal into a larger family of direct-response video ads. We are looking for someone who has already written high-performing video creative and scripts at the volume and quality required to support multiple millions of dollars in monthly ad spend.

You will not begin with a blank page. You will receive a winning hook, a proven video ad, or a clear performance signal. Your job is to understand why it worked, find the strongest evidence and source material connected to it in our media library, develop the angle, write new versions, and hand the production team a clear creative direction that can become a finished ad.

This is primarily a video-ad strategy and scriptwriting role. It combines direct-response strategy, AI-assisted research, source mining, writing, creative iteration, and performance learning. You should also be capable of handling other direct-response copywriting needs when required, but video scripts are the center of the job.
Requirements
Your Core Workflow

- Receive winning hooks, proven video ads, winners and losers, hook data, creative references, and testing requests from our Head of Content and paid-media team.

- Diagnose why it worked: the audience, pain, belief, promise, proof, curiosity, identity, or objection it activated. Continually contribute original concepts, competitor references, and new test ideas to the team's shared concept pool.

- Use AI to search our content database for supporting material across testimonials, founder podcasts, books, posts, keynotes, trainings, member stories, and excerpts from our twice-yearly live events. Stay deeply current by regularly consuming our books, every founder podcast appearance and keynote, live-event content, trainings, and the weekly case-study podcast produced for our members.

- Build an evidence bank around the angle. This may include dozens of testimonials, short proof points, founder clips, book lines, customer language, objections, and supporting stories.

- Write three or four new hook options, develop the body, choose the proof sequence, and create a clear flow for the video ad.

- Package the developed angle for a Creative Producer and Editor. Give them the message, key lines, source material, intended flow, and what the ad must accomplish without prescribing every visual decision.

- Review the finished ad to protect the strategy and clarify anything that was lost in execution.

- When an ad wins, create new variations by changing the hook, body, proof, order, framing, or CTA, and by recombining elements from multiple winners.

- When the paid-media team flags a winning ad for refresh, identify what should be preserved and what should change so the next version can beat it.

- Repeat the cycle quickly. Some ads may only perform for a few weeks because we intend to scale spend aggressively.

What You Own

- Winning-hook expansion

- Angle development

- AI-assisted source research

- Testimonial and proof mining

- Video ad scripts and copy

- Hook and body variations

- Creative briefs and source packages

- Winner iteration

- Winner refreshes

- Performance learning

- Claim and source accuracy

What Success Looks Like

- A dependable flow of stro