Digital Media Specialist

Duties & Responsibilities

- Work following media plan and show understanding and relevance to the client’s target audience

- Participate in crafting digital ads that meet the clients’ business objectives and that advance their digital and social media brand strategy

- Participate in multiple projects through the digital advertising process from planning to ending campaigns

- Support in the implementation of media plans and proposals for different brands

- Familiarize with current media channels and advertising options

- Compose, gather and check campaign’s material before kickoff

- Launch and monitor social advertising campaigns using some platforms/tools such as Facebook and Instagram Ads Manager and Google Ads

- Assist in monitoring all live campaigns especially during peak season

- Assist in optimizing campaign per platform to deliver strict KPIs with the lowest cost

- Prepare paid advertising performance reports during and after delivery of the campaign

- Keep track of ad spend and conversions

- Send spend reports, profit sharing and other campaign invoices to Senior Media Coordinator

- Refer to Senior Media Coordinator for daily updates and follow-up on ads’ pending materials

- Conduct user research to better understand customers’ needs and behaviors and help improve the user experience

- Stay aware of the latest trends and innovations in the field

- Develop knowledge on various platforms and pass certification tests such as google ads, snapchats

- Brainstorm within teams to develop advertising solutions, to discuss client requirements and to coordinate marketing activities

- Adhere to all intouch policies, procedures and business ethics codes

- Promote and maintain commitment to intouch’s culture and spirit

- Nurture a healthy creative innovative work environment

- Bachelor’s Degree in Digital Marketing, Advertising, Media Communication or any relevant field

- 2 to 4 years of relevant experience (digital marketer, media planner, media coordinator)

- Experience in a media agency, creative agency or company’s marketing department

intouch creative agency was created in 1997 and was one of the pioneering creative agencies of our time. We embarked on an early digital adventure, and we haven't stopped since. On this professional and ambitious journey, we have successfully and proudly risen to the top hundreds of brands. As digital communication has rapidly evolved, so have we with it – so we can provide you with a solutions-oriented company and services that are leading the creative digital industry. We are creative digital craft makers who make your brand shine.

Originally posted on Himalayas