Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.
You will:

- Run and scale Google Ads campaigns

- Manage social media engagement and content execution

- Improve SEO and organic visibility

- Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)

- Manage campaigns across:

- Search

- Display

- Remarketing

- Conduct keyword research and structure campaigns for performance

- Write and test high-converting ad copy

- Optimize key metrics:

- CPC

- CTR

- Conversions

- ROAS

- Manage budgets, bidding strategies, and targeting

- Identify and implement performance improvements

2. Social Media Execution & Engagement

- Manage engagement across:

- Instagram

- Facebook

- LinkedIn

- Respond to comments, DMs, and audience interactions

- Support:

- Content scheduling

- Caption writing

- Post optimization

- Monitor engagement metrics and audience growth

3. SEO & Organic Growth

- Conduct keyword research using tools like:

- SEMrush

- Optimize:

- Metadata

- Content

- Internal linking

- Support technical SEO improvements

- Track:

- Keyword rankings

- Organic traffic

- Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

- Track performance across:

- Paid campaigns

- Social channels

- Organic traffic

- Analyze data using:

- Google Analytics 4

- Prepare reports with:

- Insights

- Recommendations

- Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

- You are execution-focused — you actually run campaigns

- You make decisions based on data, not assumptions

- You’re comfortable managing multiple campaigns simultaneously

- You continuously test, iterate, and improve performance

- You balance:

- Performance metrics

- Creative execution

Requirements (Must-Have)
Experience

- 3+ years of hands-on experience managing:

- Google Ads campaigns

- 3+ years managing social media platforms

- Proven SEO experience using:

- SEMrush, Ahrefs, or similar tools

Core Skills

- Strong understanding of:

- CPC

- CTR

- Conversions

- ROAS

- Experience with:

- Google Analytics 4

- Strong written communication and copywriting skills

- Ability to work independently in a remote environment

Nice to Have

- Experience managing multiple client accounts

- Background in:

- E-commerce

- SaaS

- B2B Marketing

- Experience with:

- A/B testing frameworks

- Conversion rate optimization

- Familiarity with content marketing workflows

Tools & Platforms

- Google Ads

- Google Analytics 4

- SEMrush / Ahrefs

- Social media platforms (Instagram, Facebook, LinkedIn)

- Reporting & analytics tools

What a Typical Day Looks Like

- Review campaign performance and key metrics

- Optimize Google Ads campaigns and creatives

- Respond to social media engagement and interactions

- Update SEO content and keyword strategies

- Analyze data and identify optimization opportunities

- Prepare reports and recommendations

In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)

- Improved Google Ads performance (CPC, CTR, ROAS)

- Growth in social media engagement and audience activity

- Increased organic traffic and keyword rankings

- Accuracy and clarity of reporting

- Consistent campaign optimization and improvement

Why This Role Stands Out

- True multi-channel ownership (paid + social + SEO)

- Execution-focused role wit