Digital Marketing Manager, Paid and Organic Search

Summary

Join our digital marketing agency as a Digital Marketing Manager overseeing both paid advertising and SEO programs for multiple clients. This is a senior, client-facing role that requires full ownership of both channels: you will manage campaigns and SEO programs independently, serve as the strategic account lead for your clients, and bring executive-level experience to client relationships and channel strategy. You will collaborate with our marketing team while driving measurable ROI across paid and organic search.

Deliverables

Paid Campaign Management

- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms

- Take full ownership of campaign performance and results from strategy through execution

- Manage multiple client ad accounts simultaneously with varying budgets and objectives

- Conduct keyword research, audience targeting, and competitive analysis

- Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance

- Monitor campaign performance daily and make data-driven optimizations

- Manage ad budgets efficiently to maximize ROI for clients

SEO Program Management

- Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building

- Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data

- Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps

- Coordinate with content and design teams on content production and optimization

- Monitor rankings, organic traffic, and site health, and make data-driven improvements

- Stay current on algorithm updates and AI-driven search changes, including visibility in AI search and answer engines

Integrated Search Strategy

- Coordinate paid and organic as one search strategy per client

- Use paid campaign data to inform content priorities and keyword targeting

- Build organic strength to reduce paid dependency over time, and allocate budget across channels based on blended return

- Proactively research and recommend new channels, platforms, and media opportunities to expand client reach

- Lead discussions with clients and the team about emerging search channels and innovative approaches

- Identify opportunities for program expansion and improvement, and recommend budget adjustments based on performance data

Account Management and Client Strategy

- Serve as the strategic point of contact for assigned client accounts

- Develop paid and organic strategies aligned with each client's business goals

- Lead client calls on strategy, performance, and results

- Manage client expectations, timelines, and budgets

- Identify opportunities for account expansion and present them to clients and internal stakeholders

Reporting and Communication

- Create clear, actionable monthly performance reports covering both paid and organic channels

- Provide strategic recommendations based on campaign data, search trends, and market insights

- Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attribution

- Communicate performance, insights, and recommendations directly to clients and internal stakeholders

- Available during 9am–5pm Central Time with at least 4–6 hours presence for team collaboration

Required Qualifications

- 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channels

- Executive or senior-level experience leading client accounts and owning strategy, not just execution

- Proven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makers

- Proven track record of managing $10K+ monthly ad budgets

- Experie