Senior E-commerce Marketing Manager for US-Based Company

Paired is a global staffing and recruiting agency that connects talented professionals with high-growth companies around the world.

For this opportunity, we are partnering with an established e-commerce brand seeking a Senior E-commerce Marketing Manager to oversee multiple marketing channels, manage agency relationships, and help drive performance across paid media, creative production, email marketing, CRO, and organic social.

This is a highly cross-functional role for someone who understands performance marketing, knows how to evaluate high-quality creative and email campaigns, and can keep several external agencies accountable.

You will work directly under the Marketing Director, taking ownership of day-to-day marketing operations and freeing the director to focus on higher-level strategy. The role offers a clear growth path toward becoming Marketing Director.
Key Responsibilities
Creative Strategy and Quality Control

- Review and provide strategic feedback on performance creatives produced by four external UGC and YouTube advertising agencies.

- Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live.

- Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals.

- Identify creative patterns, winning angles, and opportunities for iteration based on advertising results.

- Maintain a consistently high standard across all paid media assets.

Email Marketing

- Review and quality-control email campaigns produced by the external email marketing agency.

- Assess campaign strategy, copy, design, offers, segmentation, flows, and overall customer journey.

- Ensure email output is aligned with the brand’s voice and commercial objectives.

- Monitor performance and recommend improvements based on engagement, conversion, and revenue data.

Paid Media and Analytics

- Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist.

- Review campaign results, identify performance trends, and help guide testing priorities.

- Gradually develop toward more hands-on campaign management and execution.

- Monitor performance through Triple Whale and other analytics platforms.

- Translate data into clear insights, priorities, and actionable recommendations.

- Connect creative, email, website, and paid media performance to identify growth opportunities.

Agency and Project Management

- Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies.

- Project manage the CRO agency and ensure testing roadmaps and deliverables stay on track.

- Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners.

- Provide clear briefs, feedback, priorities, and follow-up actions.

- Ensure agencies collaborate effectively and remain aligned with the broader marketing strategy.

- Escalate performance issues and recommend changes when agency output does not meet expectations.

Organic Social Oversight

- Project manage an organic social media team of three.

- Track assignments, deadlines, and content delivery.

- Ensure consistent execution without needing to personally lead organic social strategy.

Marketing Operations

- Take ownership of the daily coordination and execution of marketing initiatives.

- Create clear systems for tracking priorities, deliverables, performance, and accountability.

- Run efficient meetings and maintain strong asynchronous communication.

- Reduce the Marketing Director’s operational workload by approximately four to five hours per day.

- Grow into broader strategic ownership as the business scales.

Requirements

- Significant experience managing marketing for established e-commerce brands or e-commerce agencies.

- Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.

- Advanced understanding of performance creative strategy, especially for Meta, UGC, and YouTube advertising.

- Advanced experience reviewing or managing email marketing campaigns and automated flows.

- Strong understanding of Meta Ads strategy, campaign performance, and creative testing.

- Experience managing multiple external agencies or specialized marketing partners simultaneously.

- Strong analytical skills and the ability to convert performance data into actionable recommendations.

- Excellent project management, organization, and follow-through.

- Strong written and verbal communication skills.

- Ability to confidently challenge weak work, provide useful feedback, and hold partners accountable.

- Availability to maintain meaningful overlap with Eastern Time working hours.

Preferred Qualifications

- Experience working with e-commerce brands spending more than $100,000 per month on advertising.

- Experience using Triple Whale or similar e-commerce attribution and analytics platforms.

- Familiarity with CRO testing and conversion optimization processes.

- Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media.

- Experience using AI tools such as Claude.

- Familiarity with MCP connectors, custom AI workflows, or marketing automations.

- Previous experience supporting a Marketing Director, Head of Growth, or senior marketing executive.

Benefits
Benefits

- Competitive salary (USD)

- Work From Home

- Flexible hours

Originally posted on Himalayas