Digital Marketing Fellow

Scale Brands. Drive Growth. Elevate African Startups.
ABOUT RENEW CAPITAL

Renew Capital ™ is a pan-Africa investment firm with a presence in 13 countries. We back the bold founders using technology to pursue Africa's greatest opportunities.

With more than a decade of investing on the continent, Renew Capital is among the most active investors building Africa’s thriving private sector.

Renew Capital is powered by a team of investment, finance, legal, advisory and market development professionals. Our bench includes seasoned investors, analysts, operators and ecosystem experts with deep experience scaling businesses across Africa.
ROLE SUMMARY
Full-Time Fellowship | Entry Level

This is a two-phase fellowship for a recent U.S. college graduate ready to grow fast, think globally and apply cutting-edge digital marketing skills in one of the world's most dynamic investment environments.

You will work directly with Renew Capital 's team to develop and execute digital marketing strategies that elevate our brand across pan-Africa and global markets. The ideal candidate is a data-driven, AI-fluent marketer who has already built real-world experience through internships, campus projects, freelance work or personal brand building, and is ready to take that foundation into a high-growth professional setting.
Fellowship Responsibilities
1. Digital strategy & execution

- Support the development and execution of data-driven digital marketing strategies that increase Renew Capital 's brand awareness, website traffic and social media engagement.

- Manage digital channels including SEO, email marketing, HubSpot, paid media, social media and content marketing.

- Use AI-powered tools (e.g., ChatGPT, Jasper, Perplexity, Claude) to accelerate content production, audience research and campaign ideation.

- Assist with performance marketing campaigns across Google Ads, LinkedIn Ads and other paid channels to drive lead generation and investor engagement.

2. Website, SEO & conversion optimization

- Support management and optimization of Renew Capital 's website for user experience, search engine visibility and conversion.

- Conduct SEO audits using both traditional and AI-assisted tools; implement best practices to increase organic traffic.

- Analyze website performance using Google Analytics, heat-mapping tools and AI-driven analytics platforms, translating findings into actionable recommendations.

3. Social media & content marketing

- Develop and execute social media content and engagement strategies, growing our digital community across LinkedIn, Instagram, X and emerging platforms.

- Use AI tools to research, draft, repurpose and optimize content — while maintaining Renew Capital 's distinct brand voice.

- Collaborate with the Media Co team to produce high-quality content including blog posts, reports, videos and infographics.

- Leverage founder stories, investment success cases and industry insights to build credibility and engagement.

4. Data, analytics & performance tracking

- Measure and report on digital marketing performance, tracking ROI and optimizing campaigns against KPIs.

- Build dashboard reports using Google Analytics, HubSpot and other marketing tools.

- Apply AI-assisted analytics tools to surface trends, identify audience insights and improve campaign performance.

- Stay ahead of emerging platforms, algorithm shifts and AI-driven marketing technologies.

WHO YOU ARE

You are a recent U.S. college graduate (December 2024 to May 2025) with a degree in marketing, communications, business or a related field. You have not waited around; you have been building. Whether through internships, side projects, a campus media outlet, a personal brand or freelance clients, you have hands-on experience in digital marketing and you know how the tools have changed.
You bring:

- Demonstrated experience with SEO, social media strategy, email marketing or paid media from coursework, internships or independent projects.