SOCIAL MEDIA STRATEGIST

SOCIAL MEDIA STRATEGIST

Independent Contractor | Remote | Minimum 20 Hours/Week

This is an independent contractor (1099) position. VaVa contractors are responsible for managing their own taxes, benefits, and business expenses.

VaVa Virtual Assistants is a remote company based out of Atlanta, Georgia, built on the belief that businesses thrive when they have the right support behind them. We connect clients across industries like nonprofit, legal, coaching, and finance with skilled virtual professionals who bring genuine expertise to the work. Our team may be distributed, but the culture is deeply connected through daily conversation, project collaboration, and regular all-company virtual gatherings.

We are looking for a skilled Social Media Strategist who operates at the intersection of digital marketing, data, and systems thinking. This person will own overarching social media strategy, email marketing, and campaign analytics for our clients, while leveraging automation and integrations to build scalable marketing ecosystems. Success in this role requires someone who is equally comfortable building a nurture sequence and interpreting campaign performance data to make confident strategic recommendations.

Beyond your client work, you will be part of a contractor community that genuinely invests in one another's success. Regular calls with clients and fellow contractors keep you connected to the broader VaVa team, and every interaction is an opportunity to reflect our mission, vision, and values.

Please review the requirements and qualifications below carefully, as they reflect what it truly takes to succeed in this role. We appreciate your interest in joining the team.
EXPECTATIONS

Represent VaVa Virtual Assistants in a Positive and Professional Manner

- Demonstrate an exceptional work ethic and a positive attitude in all client and team interactions.

- Ensure all communication reflects VaVa's values and standard of professionalism.

- Contribute to a thriving contractor community by embracing VaVa's culture and engaging with the broader team.

Take Ownership of Client Satisfaction

- Lead and manage client accounts with a high degree of ownership and accountability.

- Anticipate client needs, communicate progress proactively, and surface challenges before they become problems.

- Solve problems independently without compromising the quality or consistency of work delivered.

- Maintain careful attention to detail and a consistent commitment to excellence across all deliverables.

- Track engagement hours accurately and communicate proactively when scope or availability needs adjustment.

RESPONSIBILITIES

- Develop overarching social media strategies for clients, including channel selection, audience targeting, content mix, and growth objectives.

- Design and execute email marketing campaigns including newsletters, promotional sends, drip sequences, and audience nurture pipelines.

- Build and manage automated workflows using tools such as Zapier, Make, or n8n to connect social platforms, CRMs, and email systems.

- Manage paid advertising campaigns across Google, Meta, LinkedIn, and Amazon, including budget allocation, audience targeting, and performance reporting.

- Define, track, and report on client-defined performance metrics across social media and email channels, translating data into clear, actionable insights.

- Conduct audience research and develop buyer personas to inform platform strategy and content direction.

- Integrate CRM platforms with social media and email tools to ensure seamless lead capture, segmentation, and follow-up.

- Monitor SEO and AEO (Answer Engine Optimization) performance and website traffic metrics as they relate to social and email-driven acquisition, including visibility in AI-generated search results.

- Identify opportunities to improve funnel performance and recommend strategic adjustments based on campaign data.

- Provide clients with regular strategy reviews, perform