Digital Content Producer * Work from home

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good!
Job Description:

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW (Job Overview):

The Digital Marketing+ Engagementteam is seeking an experienced DigitalContent Producer to create compelling, performance-driven content across the organization's most impactful digital channels. This role supports donor recruitment and retention, digital product communications, and marketing initiatives by developing customer-facing content across email, SMS, RedCrossBlood.org, the Blood Donor App, and other digital platforms. The DigitalContent Producerdevelops strategic, channel-specific messaging that inspires action, strengthens the donor experience, supports product adoption, and advances the American Red Cross ' lifesaving mission.

The DigitalContent Producerreports to the Senior Director of Digital Marketing & Experience and partners closely with digital marketers, web specialists, UX designers,and business stakeholders to develop content that is engaging, data-informed, and aligned with organizational goals. Beyond exceptional writing and editing skills, the ideal candidate brings strong organizational skills, intellectual curiosity, and a collaborative mindsetusing audience insights, campaign performance, and cross-functional feedback to continually improve digital content and contribute to the success of integrated marketing campaigns.

This role requires a writer who is equally comfortable developing high-impact acquisition campaigns, supporting digital product experiences, and managing ongoing content operations. The successful candidate thrives in a fast-paced environment, manages multiple prioritiessimultaneously, and produces polished,accuratecontent across a wide range of digital channels whilemaintainingthe American Red Cross brand voice and editorial standards.

This position is 100% remote. East Coast candidates are preferred.

KEY RESPONSIBILITIES

Create High-Impact Digital Content

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Develop compelling, donor-focused copy for the organization's largest direct-response digital marketing channelsthat recruit, engage, convert, andretainblood donors.

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Write and edit customer-facing content for RedCrossBlood.org, the Blood Donor App, and other digital platforms, creating clear, engaging experiences that support donor education, appointment generation, and retention.

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Translate organizationalobjectivesand campaign priorities into channel-specific content that aligns with the American Red Cross brand voice while meeting audience and business needs.

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Adapt messaging across multiple digital formats and customer touchpoints whilemaintainingconsistency, accuracy, accessibility, and editorial excellence.

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Develop persuasive messaging that supports donor acquisition, customer engagement, fundraising,