Digital Analytics and Integrations Specialist

Digital Marketing Specialist - Analytics and Integrations
Company Overview:

Classy Llama is a digital consultancy founded in 2007 with the Mission to love others through business and a Vision to deliver inspiration, insights, and digital transformation services that offer rock-solid solutions to industrial B2B companies in verticals like automotive, manufacturing, parts, materials, and customizable products. We only succeed when we help our clients succeed. Our primary focus is on investing in hiring, developing, and growing our people.
Position Overview:

As our Digital Analytics & Integrations Specialist, you own the measurement layer that everything else depends on. You are the person who makes sure the data is right — that GA4 is collecting clean events, that GTM is firing the right tags to the right platforms, that product feeds reach Google Merchant Center without errors, and that the dashboards leadership looks at every Monday actually reconcile with the numbers in the ERP.

You are equally comfortable in a tag manager, in a BigQuery console, and on a call explaining to a client's VP of Sales why last month's conversions dropped. You are curious, methodical, and skeptical of numbers you have not validated yourself.
Overall Responsibilities:

- Consult, scope, and own the analytics and integrations layer for a portfolio of B2B eCommerce clients.

- Design and implement measurement plans that tie site behavior to real business outcomes — quotes, RFQs, phone calls, sales orders, and revenue — not just sessions and pageviews.

- Build the data infrastructure that makes reporting trustworthy: clean collection, documented definitions, and reconciled sources.

- Translate business questions into data models, and data findings into recommendations a non-technical stakeholder can act on.

- Audit existing setups, find what is broken or double-counting, and produce a prioritized remediation roadmap.

- Partner with developers, merchandisers, and marketers to get tracking implemented correctly the first time.

- Communicate clearly to the production team and the client without ambiguity and with deadlines.

- Keep your cool when working with many diverse stakeholders.

Analytics Implementation (GA4 & GTM)

- Architect and implement GA4 properties from scratch: data streams, event taxonomy, custom dimensions and metrics, conversion/key events, audiences, and cross-domain configuration.

- Build and maintain Google Tag Manager containers — web and server-side — including data layer specifications, triggers, variables, lookup tables, consent mode, and version control discipline.

- Write data layer specs for developers and QA the implementation before it ships.

- Implement full eCommerce tracking (view_item, add_to_cart, begin_checkout, purchase) on Magento/Adobe Commerce, Shopify, and custom platforms, plus B2B-specific events like quote requests, RFQs, account registrations, and gated downloads.

- Migrate and audit legacy Universal Analytics logic; diagnose and fix data quality issues such as duplicate transactions, self-referrals, missing attribution, and bot traffic.

- Configure and maintain Google Search Console, Google Ads, and Looker Studio connections into the analytics stack.

Pixels, Conversion APIs & Marketing Integrations

- Deploy and validate marketing pixels and conversion tracking across Google Ads, Meta, LinkedIn, Microsoft/Bing, and other platforms.

- Implement server-side tracking and Conversions API integrations to preserve measurement accuracy under cookie restrictions and ad blockers.

- Configure enhanced conversions, offline conversion imports, and CRM-to-ad-platform data flows.

- Manage consent management platforms and ensure tracking respects GDPR, CCPA, and client privacy policies.

- Integrate analytics with the wider marketing stack — ESPs (Klaviyo, DotDigital, Listrak, MailChimp), CRMs, and call tracking — so attribution holds together end to end.

Product Feeds & Google Merchant Center

-