Email Marketing and Automation Specialist

This is a remote position.

Team: Marketing, reporting to Jack Slater (Growth Marketer) and working closely with Sales

Location and hours: India

Type and salary range: 6 lacs to 8 lacs per annum
About Us

SyncEzy is a growing SaaS Integrations Company in the B2B space, with a strong focus on the Trades and Service Industries. We connect world-class business apps with deep integrations. To learn more about us, check outwww. SyncEzy .com.

We are growing by leaps and bounds and need a Digital Marketing Lead to develop and implement global marketing strategies.
Role and Responsibilities:

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Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach.

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Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups.

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Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales.

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Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns.

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Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed.

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Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling.

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Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts.

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Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation .

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Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools like BuiltWith and Prospeo .

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Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing.

Requirements

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5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company

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Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered

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Confident with segmentation logic, lists, suppression, and CRM data

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A working grasp of customer data and analytics: you can read CRM and engagement data, spot segments worth targeting, and turn that into a clear recommendation

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Experience running sales cadences or working closely with a sales team

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Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction.

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Comfortable with basic reporting in spreadsheets or a BI tool

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Clear written English and the judgement to know when copy needs another look

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Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US.

Must-have requirements for all Remote Roles with SyncEzy

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A very good internet connection: 100 Mbps minimum. (Please do a speed test BEFORE applying)

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A proper work desk/setup at home and a quiet place to work.

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A Laptop / Computer during your probation period; we will provide company hardware laptop / PC, Headphones, standup desk, etc., upon confirmation.

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Excellent English communication skills, written and verbal.

Benefits
Benefits

A TRUE Remote / Work from Home position. We are a Global Remote company and have been remote working long before it was made popular by COVID. We have staff dispersed across 4 continents. We pride ourselves on running a flat organization, with a friendly, easy-going culture.
Competitive Salary + All the below

- Allowance for Internet / Phone costs

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Company Hardware is provided after completing probation.

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Flexible, family-friendly & fun work environment

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Continuous development and education allowances.

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Excellent growth opportunities, and growth into leadership for the right candidate.

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Generous policies around leave / social and training allowances

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Zero Commute, Work while you work, play while you play—perfect Work / Life balance.

Originally posted on Himalayas