Demand Planner

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

THE ROLE

As a Demand Planner, you own the demand plan for an assigned portfolio of customers and SKUs, and you own the assumptions behind it. You will build and publish the monthly forecast in Anaplan, quantify risk and opportunity ahead of the cycle, and bring your portfolio and your reasoning into consensus and S&OP. You are the company’s expert on order behavior for the accounts you carry, and the first person to know when something in your portfolio is moving.

This role sits inside an active transition from Excel-based planning to Anaplan. You will plan in the system, not around it, and you will help shape how the demand review cycle runs as functionality comes online. That means comfort with a process that is still being built, and a point of view on how it should work. The role carries real ownership of a forecast and real exposure to Sales, Revenue Growth Management, and Finance. It is the level where a planner stops producing a number and starts defending a position.The Senior Manager is your escalation path on complex or high dollar changes, not an approval gate on routine cycles.

RESPONSIBILITIES
Forecast Ownership

• Build, validate, and publish the monthly demand forecast in Anaplan for an assigned portfolio of customers and SKUs, including baseline, promotional lift, new item ramp, and phase-out, and stand behind the assumptions you set.
• Review the statistical baseline in Anaplan each cycle, apply overrides at the appropriate level with documented reasoning, and maintain override discipline rather than defaulting to manual entry.
• Build and compare scenario versions in Anaplan for risk and opportunity, promotional plans, supply constraints, and pricing changes, so the business sees the