Demand Generation Manager

This is a remote position.

Location: Remote across India; may transition to onsite in the future
Shift : Overlap with US business hours
Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & Demo ​
Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.

Primary responsibilities:

- Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.

- Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.

- Build and manage marketing automation, lead scoring, and routing in HubSpot.

- Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.

- Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.

- Partner closely with Product Marketing on messaging and with Sales on lead quality standards.

Requirements

What you bring:

- 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.

- Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.

- Proven pipeline contribution — be ready to talk numbers.

- A test-and-learn mindset with a strong command of funnel metrics.

Nice to have:

- Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.

Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.

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Originally posted on Himalayas