D2C Performance Copywriter

D2C Performance Copywriter
Reach Digital | Remote (US or Canada) | Full-time or Contract

About Reach Digital
Reach Digital is a Brooklyn-based creative agency building performance ads for fast-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform?

The Role
We're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll-stopping hooks, scripts, and captions.

What You'll Do

- Write hooks, headlines, and primary text for Meta and TikTok ads

- Script video ads, VSLs, and UGC scripts built around real customer pain points and angles

- Write native ads and organic social content that sounds like each brand, not like an agency

- Brief creators so their content lands on the angle

- Study what's winning (and losing) in ad accounts and use it to shape the next round of creative

- Turn around multiple variations fast so we can test more angles

What We're Looking For

- 2+ years writing performance ads or social content for D2C brands

- Experience with VSLs, native ads, UGC scripts, and briefing creators

- Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to

- Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle

- Understands direct response: offers, objections, angles, and why people buy

- Experience working with US brands and at least partially on US timezone

- Fast, coachable, and comfortable with feedback and quick iterations

The Details

- Fully remote

- Full-time and contract options available

- Compensation based on experience

How to Apply
Complete the prompt required on the next screen. Our interview process is primarily video and task based. For the first step, record a video breaking down the best ad you've made (preferably a TOF ad).

Originally posted on Himalayas