Creative Strategist and Ad Writer - Marketing / Direct Response

About Scaling.com

Scaling.com helps established business owners 10x their companies in three years or less (literally).

As far as we know, we are the only true scaling research advisory firm in the world. Not “growth,” but true scaling. 

We work with entrepreneurs doing $1 million or more in revenue (With many of our clients between $100M and $1B+) who are ready to stop being the bottleneck and build a company that scales. 

Our creative library includes multiple NYT best-selling books (which we use our ads to give away for free... Like an extremely high-value business card), large podcast appearances, keynotes, live events, client/member interviews, case studies, client/member training material, webinars, founder content, and hundreds of verified customer stories.

Keep reading if you:
- Have developed creative assets for paid social, doing at least $50,000 to $100,000+ in ad spend per day .
- Are an A+ player who only wants to be surrounded by other A+'s (we are exclusively a high-character, high-performance, low-ego team)
- Have an equally high standard for speed of iteration, conversion, and brand positioning.

Why this role exists:

Scaling.com tests hundreds of hooks each week. We intend to spend millions per month very shortly and need to bring on creatives who have done that before. When the market tells us a hook is working, this role turns that signal into a larger family of direct-response video ads. We are looking for someone who has already written high-performing video creative and scripts at the volume and quality required to support multiple millions of dollars in monthly ad spend.

You will not begin with a blank page. You will receive a winning hook, a proven video ad, or a clear performance signal. Your job is to understand why it worked, find the strongest evidence and source material connected to it in our media library, develop the angle, write new versions, and hand the production team a clear creative direction that can become a finished ad.

This is primarily a video-ad strategy and paid-social script/brief-writing role. It combines direct-response strategy, AI-assisted research, source mining, writing, creative iteration, and performance learning. You should also be capable of handling other direct-response copywriting needs when required, but video scripts are the center of the job.