Copy of Director, Brand Marketing

Role Overview

The Director of Brand Marketing will be the steward and champion of the Alliance Animal Health brand, leading how AAH comes to life across audiences, channels, and experiences. This role owns the strategic vision, positioning, and activation of the brand and ensures it shows up consistently and compellingly for veterinarians, hospital teams, prospective partners, candidates, and industry influencers.

The Director will lead several of AAH’s most visible brand initiatives, including recruitment marketing, employer brand, and brand-forward events and experiences such as our signature VetTalks event. This role will also partner closely with Talent Acquisition, Business Development, Human Resources, Operations, and other teams to translate business priorities into meaningful brand strategies and programs.

As the brand function continues to grow, the Director will play a critical role in evolving AAH’s social media and PR strategy, shaping our presence across key channels, guiding thought leadership for executives and medical leaders, and helping position AAH as one of the most respected and talked-about brands in veterinary medicine.

This is a highly visible, strategic, and hands-on leadership role for a marketer who can set a clear vision, inspire a team, influence senior stakeholders, and ensure strong execution. The right person will be energized by the opportunity to build, experiment, and leave a clear, measurable mark on a growing organization.
Key Responsibilities
Brand Strategy & Leadership

- Own and evolve the strategic vision and positioning for the Alliance Animal Health corporate brand while providing leadership and governance across AAH’s broader brand portfolio.

- Translate the brand strategy into annual and multi-year roadmaps with clear priorities, initiatives, budgets, and success metrics.

- Serve as the internal voice of the brand, ensuring AAH has a cohesive, differentiated presence across channels, audiences, and experiences.

- Lead the development and ongoing evolution of brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.

- Advise senior leaders and cross-functional partners on how to bring the AAH brand to life through communications, campaigns, events, and other high-visibility initiatives.

- Lead, coach, and develop members of the Brand team, establishing clear priorities and creating opportunities for growth.

- Oversee agency, freelance, and vendor relationships within the brand function, ensuring resources are aligned with AAH’s highest-priority opportunities.

Recruitment Marketing & Employer Brand

- Partner closely with Talent Acquisition to develop and lead recruitment marketing strategies that drive candidate awareness, consideration, leads, and applications.

- Own employer-brand storytelling for AAH, bringing our culture, career opportunities, and employee experience to life in a compelling and differentiated way.

- Lead and execute recruitment marketing channel strategy across web, social media, job boards, email, events, and other emerging opportunities.

- Monitor recruitment marketing performance and continuously test and optimize messaging, creative, audience strategies, and channels.

- Develop and optimize candidate journeys and nurture programs in partnership with Talent Acquisition, from initial awareness through application, offer, and onboarding.

- Guide the development and versioning of recruitment marketing content and creative assets for different roles, audiences, and markets.

- Oversee employer reputation strategies across platforms such as Glassdoor and Indeed.

- Ensure recruitment marketing efforts are closely connected to broader AAH brand strategy while addressing the distinct needs of veterinary candidates.

Brand Portfolio Leadership

- Provide strategic oversight across AAH’s growing brand portfolio, including the Alliance Animal Health corporate brand and PriorityPet Urgent Care.

- Establish