Content Writer & SEO Marketing Assistant

Key Responsibilities

- Research topics, keywords, industry trends, and audience interests to guide content development.

- Write engaging, well-structured, and SEO-friendly content for websites, blogs, and digital marketing platforms.

- Conduct keyword research and incorporate relevant keywords naturally into content.

- Optimise website pages and blog posts using SEO best practices, including titles, meta descriptions, headings, internal links, and image alt text.

- Write compelling marketing copy, social media captions, promotional content, and calls to action.

- Assist with content planning, editorial calendars, and marketing campaigns.

- Conduct competitor research to identify content gaps and opportunities to improve search visibility.

- Review, proofread, and edit content to ensure accuracy, readability, consistency, and alignment with brand guidelines.

- Upload and organise content drafts in Notion for client review and approval.

- Make revisions based on feedback and ensure deliverables meet agreed deadlines.

- Monitor content performance and assist with identifying opportunities to improve organic traffic, engagement, and search rankings.

Requirements

- Excellent written English, grammar, and communication skills.

- Experience in content writing, copywriting, or digital marketing.

- Understanding of SEO principles, keyword research, and on-page optimisation.

- Strong research, editing, proofreading, and analytical skills.

- Ability to create content that balances search intent, readability, and brand voice.

- Strong attention to detail and organisational skills.

- Ability to work independently, manage multiple tasks, and meet deadlines.

- Willingness to learn, take initiative, and incorporate feedback.

Preferred Skills

- Experience writing SEO blog posts, website copy, articles, and landing pages.

- Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush.

- Understanding of search intent, keyword mapping, internal linking, and content optimisation.

- Familiarity with WordPress or other content management systems.

- Experience with content calendars, competitor analysis, and content performance reporting.

- Familiarity with Canva, Notion, and other content or project management tools.

- Basic understanding of email marketing and social media content strategy.

Originally posted on Himalayas