Content Writer / Copywriter

Job Title: Content Writer / Copywriter

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars)
About the Role:

Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.
Responsibilities:

- Content Creation:

- Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.

- Produce copy for ads, email campaigns, and sales collateral.

- Ensure all content aligns with brand voice, style, and tone.

- SEO & Optimization:

- Research keywords and incorporate SEO best practices into writing.

- Collaborate with SEO specialists to optimize for search intent and ranking.

- Update existing content to maintain freshness and relevance.

- Research & Subject Expertise:

- Conduct in-depth research on industry topics, competitors, and trends.

- Interview subject matter experts (SMEs) for thought leadership content.

- Translate complex topics into clear, engaging copy.

- Editing & Quality Assurance:

- Proofread for grammar, clarity, and consistency.

- Ensure deliverables are accurate, plagiarism-free, and error-free.

- Maintain content calendars and deliver work on time.

- Collaboration:

- Work with designers, marketers, and sales teams to align copy with visuals and campaigns.

- Incorporate stakeholder feedback into revisions while maintaining brand integrity.

- Performance Tracking:

- Monitor content performance using Google Analytics, HubSpot, or similar tools.

- Provide recommendations to improve engagement, conversions, and SEO rankings.

What Makes You a Perfect Fit:

- Strong storyteller with a flair for persuasive and engaging writing.

- Skilled at tailoring tone and style for different audiences and formats.

- Organized multitasker who can manage multiple assignments and deadlines.

- Curious researcher who thrives on learning new industries and topics.

Required Experience & Skills (Minimum):

- 2+ years professional writing or copywriting experience.

- Portfolio of content across multiple formats (blogs, web copy, ads, collateral).

- Proficiency with Microsoft Office/Google Workspace.

- Strong research and editing skills.

Ideal Experience & Skills:

- Background writing for B2B SaaS, marketing agencies, or professional services.

- Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).

- Experience writing conversion-focused copy (ads, landing pages, email sequences).

- Knowledge of content management systems (WordPress, HubSpot).

What Does a Typical Day Look Like?

A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will:

- Research industry trends and gather insights for upcoming topics.

- Draft blog posts and long-form content for marketing campaigns.

- Write ad copy, landing page text, or sales collateral to support lead generation and deals.

- Collaborate with designers and marketers to align copy with visuals and campaign strategy.

- Edit and proof content for accuracy and brand consistency.

- Track content performance and optimize older pieces for better SEO and conversions.

In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.
Key Metrics for Success (KPIs):

- Consistent content delivery aligned with deadlines.

- Growth in organic traffic and engagement from written content.

- Conversion performance of landing pages and ad copy.

- SEO rankings and visibility for target keywords.

- Positive stakeholder feedback on clarity and effectiveness of content.

Interview Process:

- Initial Phone Screen

- Video Interview with Pavago Recruiter

- Portfo