Content Innovation Manager

About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

Responsibilities
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Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities.

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Apply generative and agentic AI to rethink content workflows, improving how teams discover, draft, personalize, and refine content while reducing manual effort and strengthening response quality.

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Experiment with emerging AI technologies to create more connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations, ensuring a consistent and compelling story of Lyra's value.

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Own the content strategy, architecture, and quality of Responsive, ensuring our proposal knowledge base reflects Lyra's latest positioning, product capabilities, and proof points. Manage governance and content standards that improve AI retrieval, response accuracy, and overall quality.

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Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights that strengthen Lyra's positioning, connect messaging across the pursuit journey, and more clearly communicate our value to buyers.

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Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop stronger, reusable narratives across the pursuit journey.

Qualifications
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8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing.

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Demonstrated experience applying generative and agentic AI capabilities to content development, with curiosity and enthusiasm for experimenting with new tools, workflows, and approaches.

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Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences.

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A proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements.

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Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities.

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Strong understanding of the RFP and complex sales process, including how messaging, positioning, buyer priorities, and competitive differentiation influence a pursuit.

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Experience developing and maintaining reusable content that can be adapted for different audiences, segments, and use cases.

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Strong strategic judgment, with the ability to evaluate not only whether content is accurate, but whether it is relevant, persuasive, and effective.

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Ability to translate complex product, technical, or industry information into clear, customer-focused messaging.

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Strong cross-functional collaboration skills, with experience partnering with Product Marketing, Sales, Customer Success, and other stakeholders to align messaging and content priorities.

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Experience in health care, benefits, or another complex or regulated industry is a plus.