Principal Product Marketing Manager - AI Innovation

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

The Role:

As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable , connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.

You'll drive Iterable 's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities
Own the AI Narrative

- Define and evolve Iterable 's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.

- Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.

Craft Messaging

- Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.

- Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.

- Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Market Intelligence

- Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable 's AI point of view

- Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions

Adoption & Customer Success

- Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement

- Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers

Required Qualifications:

- 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus.

- Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences

- Exceptional storytelling: a track record of shaping the strategic "why" behind