Content Creator

Job Description Summary
GE HealthCare Advanced Imaging Solutions (AIS) portfolio is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Content Writer will help bring the content strategy to life.. This role creates content that is strategically aligned with business objectives, delivers a consistent GE HealthCare brand experience, and produces measurable business impact.
Reporting to the Head of Creative & Storytelling, this individual will contribute to concept development, storytelling, messaging, creative quality, and innovation while leveraging emerging AI technologies to accelerate ideation, improve workflows, and enhance creative quality. AI will be used as a creative accelerator and not as a replacement for human judgment or the creation of final customer-facing content. Job Description
Content Development

The ContentWriterwillbe responsible fordeveloping and guiding high-quality content across campaigns, channels, and customer touchpoints. This includes writing, editing, and shapingmessaging forcampaign concepts, digital assets, event materials, video scripts, social content, presentations, sales enablement, and internal communications. The role requires the ability to translate complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE HealthCare ’s brand voice, businessobjectives, and compliance requirements.

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Develop compelling narratives that translate complex healthcare technologies into clear customer value.

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Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.

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Guide content architecture across the customer journey—from awareness through advocacy.

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Ensure messaging reflects customer insights, business priorities, and clinical relevance.

Creative Quality & Governance

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Followcreative standards and review processes that ensure high-quality deliverables.

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Collaborateeffectivelywithdesigners, copywriters, agencies, and production teams.

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Conduct creative reviews and maintain consistency across global campaigns.

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Champion continuous improvement in storytelling, visual design, and customer experience.

Cross-Functional Partnership

Partner closely with:

- Marketing Leaders

- Product Marketing

- Commercial Teams

- Clinical Marketing

- Brand & Communications

- Project Management

- External Agency Partners

- Legal & Regulatory

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Act as a trusted creative advisor to business stakeholders.

Innovation & Continuous Improvement

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Stay current on healthcare marketing trends, emerging technologies, and creative best practices.

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Introduce new approaches to storytelling, content creation, and customer engagement.

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Evaluate creative performance and recommend improvements based on data and customer feedback.

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Contribute toa culture of experimentation, curiosity, and innovation.

Qualifications

Required

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3-5years of experience incopywriting, contentdevelopmentor integrated marketing.

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Demonstrated experiencecontributing toenterprise-level creative campaigns.

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Exceptional storytelling, messaging,writing, and editingskills.

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Working knowledgeof digital marketing, branding, customer experience, and campaign development.

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Excellent presentation and executive communication skills.

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Ability to influence without direct authority across matrixed organizations.

Preferred

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Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.

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Experience working within an internal creative agency or integrated marketing organization.

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Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.

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Knowledge of healthcare regulatory and compliance requirements.

We will not sponsor individuals for employment visas, now or in the future