Analyst Marketing

Position Summary

Support the development of marketing programs for assigned brands and product categories. This role contributes to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analysis, and brand marketing activations.

Essential Job Functions

Support new product feasibility by developing costing analyses, aggregating data for new item setup, and generating and maintaining product information for commercialization. Coordinate closely with Innovation, R&D, Operations, Finance, and Supply Chain teams.

Partner with Marketing Managers to ensure, assess, and report on brand consistency across product lines, promotional materials, events, and brand communications, including sell sheets, renders, and hero images.

Help coordinate social media and digital channels to engage target consumers and promote brand growth. Act as a liaison between social and digital media channels and external partners such as agencies, vendors, influencers, and talent.

Support the development of marketing materials, packaging design, and sales collateral by coordinating efforts between corporate marketing, third-party vendors, sales, and trade marketing teams. Follow up on material quality.

Research category insights and analyze market trends and syndicated data to support brand segmentation, targeting, and positioning. Prepare and present insights to internal and external stakeholders.

Communicate with stakeholders to coordinate qualitative and quantitative research, including sampling, concept testing, and sensory analysis panels.

Create and support growth strategies and contribute to annual business planning initiatives.

Perform other duties as assigned.