Website Architect

Website Strategy & Content

- Lead client discovery and strategy sessions to understand target audiences, brands, differentiators, service lines, and business objectives

- Develop content strategies that guide the structure, messaging, and design of each website

- Incorporate SEO and LLM/answer-engine optimization into content planning

- Assess existing websites, map content migrations, and identify content gaps

- Guide clients confidently through strategic and creative decisions

Information Architecture & Wireframing

- Create comprehensive sitemaps, page hierarchies, URL structures, and navigation

- Develop wireframes for key page types

- Translate content strategy into intuitive website architecture

- Anticipate functional requirements such as forms, scheduling integrations, provider directories, and multi-location functionality

Visual Design

- Design distinctive, polished websites that feel custom to each client

- Own visual direction across typography, spacing, hierarchy, imagery, interaction, and overall user experience

- Use AI-powered design tools to accelerate production while maintaining a high creative standard

- Iterate beyond initial AI-generated concepts to produce thoughtful, original work

- Incorporate approved content and client feedback into finalized designs

- Carry designs through client approval

Front-End & Development Handoff

- Produce front-end builds using AI-assisted development tools

- Apply working knowledge of HTML, CSS, and JavaScript to understand how designs will function in production

- Clearly communicate functionality and technical requirements to developers

- Collaborate with developers throughout implementation

- Review completed development against approved designs and expected functionality

- Partner with specialized developers or contractors when projects require deeper technical expertise

Client Communication & Project Ownership

- Present creative work confidently and explain the strategy behind design decisions

- Navigate client feedback while distinguishing subjective preferences from issues that genuinely improve the end product

- Communicate clearly and professionally through meetings and written correspondence

- Maintain accurate project status and documentation

- Manage multiple website engagements simultaneously while maintaining quality and deadlines

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5+ years of experience in web design, interactive design, digital agency work, or a comparable creative production role

- An exceptional web design portfolio demonstrating distinctive, polished, modern work

- Meaningful experience designing websites for consumer-facing healthcare organizations , such as dental, physical therapy, vision, family medicine, specialty practices, or multi-provider healthcare groups

- Strong understanding of how healthcare practices market themselves and convert prospective patients

- Demonstrated experience using AI-first design and development tools as part of everyday production

- Strong website and content strategy skills

- Understanding of SEO and emerging LLM/answer-engine optimization practices

- Experience developing professional sitemaps and wireframes

- Working knowledge of HTML, CSS, and JavaScript

- Ability to understand website functionality and communicate effectively with developers

- Strong client presentation and consultative communication skills

- Excellent written communication

- Highly organized and comfortable managing several projects simultaneously

- Strong attention to detail and a genuine pride in the quality of your work

Nice to Have

- Agency experience working with healthcare clients

- Experience working directly inside a healthcare organization or multi-provider practice

- Front-end development or engineering experience

- Experience with multi-location or multi-brand healthcare organizations

- Experience producing content for regulated or compliance-sensitive industries

- Experience managing freelance designers, developer