VP of Marketing

VP of Marketing

Civitas Learning is looking for a highly professional and confident individual to join our Marketing team. As VP of Marketing, you'll own Civitas Learning 's marketing function end-to-end — setting the strategic direction, running the organization, and building the team that carries it out. You'll be the owner of brand, demand generation, and customer engagement strategy, translating company-level growth objectives into a marketing plan that materially moves revenue, pipeline, and market position. You'll operate as a peer to Sales, Product, and Customer Development leadership, and as a key voice in company-wide strategic planning.
What you will do as a VP of Marketing:

- Own and evolve Civitas Learning 's marketing strategy, setting multi-year direction in partnership with the executive team and translating company goals into an actionable marketing roadmap.

- Build, resource, and govern the marketing organization — owning budget planning, vendor relationships, and operational infrastructure across the function.

- Recruit, develop, and lead a high-performing marketing leadership team, building depth across brand, demand gen, product marketing, and marketing operations.

- Set the demand generation and pipeline strategy across channels, holding the function accountable to pipeline, acquisition, and revenue-contribution targets.

- Own brand strategy and market positioning for Civitas Learning , elevating the company's presence and thought leadership across the higher education market.

- Serve as the point of alignment with Sales, Product, and Customer Development leadership, ensuring marketing strategy is embedded in company-wide go-to-market planning.

- Bring a point of view on market trends, competitive dynamics, and customer insight to leadership-level conversations, shaping company strategy beyond marketing alone.

- Define the marketing measurement framework — establishing the KPIs, ROI models, and reporting cadence the executive team uses to evaluate marketing performance.

What we are looking for:

Required Qualifications:

- 10+ years of progressive marketing leadership experience, with a substantial track record in SaaS, software, or technology U.S companies

- 5+ years leading marketing organizations, including experience building and scaling teams through significant company growth.

- Demonstrated experience owning a marketing P&L, including budget planning, resource allocation, and vendor/agency management at scale.

- Deep experience with brand management and content management systems, with a track record of elevating brand equity in a competitive market.

- Proven partnership with product, sales, and customer success functions, and comfort operating as a cross-functional partner.

- A track record of building and executing integrated marketing strategies that produce measurable, board-visible business results.

- Direct experience with the U.S. higher education market is strongly preferred.

- Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot).

- Command of marketing analytics and attribution platforms, with the ability to translate data into strategic decisions for the executive team

What you'll get:

- Competitive salary

- Full benefits (paid medical, dental, vision, 401k match)

- 100% remote work environment with the ability to work from anywhere (availability during U.S. business hours required)

- Unlimited, flexible PTO

- Every other Friday off

- Monthly stipend for home office, professional development, or wellness expenses

- Generous parental leave policy

- Inclusive reimbursement fund for reproductive health, adoption, or gender affirmation treatment

Remote - US

$175,000—$200,000 USD

WHY WE LOVE WHAT WE DO:

At Civitas Learning , we seek to help colleges and universities apply their vast student data to maximize institutional impact and improve the student outcomes that matter most.

Civitas Learning