VP Integrated Marketing [591]
D-Wave Quantum Inc. (NASDAQ: QBTS) is a leader in the development and delivery of quantum computing systems, software, and services. It is the world’s first commercial supplier of quantum computers, and the first and only to offer dual-platform quantum computing products and services, spanning both annealing and gate-model quantum computing technologies. D-Wave’s mission is to help customers realize the value of quantum today through enterprise-grade systems available on-premises and via its Leap™ quantum cloud service, which offers 99.9% availability and uptime. More than 100 organizations across commercial, government, and research sectors trust D-Wave to address complex computational challenges using quantum computing. Learn more about realizing the value of quantum computing today and how D-Wave is shaping the quantum-driven industrial and societal advancements of tomorrow: .
About the role
D-Wave is seeking a Vice President of Integrated Marketing to lead our global demand generation, account-based marketing, events, digital marketing, website, search engine optimization (SEO), and AI discovery—including generative engine optimization (GEO) and large language model optimization (LLMO)—and marketing operations.
This leader will be responsible for connecting demand generation, ABM, digital, events, website, customer proof, marketing operations, and Sales/BDR feedback into one integrated commercial marketing engine — ensuring D-Wave’s marketing activities are aligned to shared audiences, priorities, metrics, and business outcomes.
Reporting to the Senior Vice President of Marketing, this leader will build and execute integrated programs that engage buyers, generate and accelerate qualified pipeline, expand strategic customer relationships, and contribute measurably to revenue growth. The Vice President will work closely with Sales, Product Marketing, Product Management, Customer Success, Finance, and other teams to translate D-Wave’s commercial priorities into coordinated, data-driven marketing programs.
What you'll do
- Develop and execute integrated commercial marketing plans aligned with D-Wave’s revenue goals, target industries, priority accounts, and product offerings
- Build the operating model that connects demand generation, account-based marketing, digital marketing, website, and marketing operations into a coordinated, high-performing organization
- Translate company and go-to-market priorities into annual and quarterly marketing plans, budgets, performance targets, and clear areas of accountability
- Oversee demand generation and account-based marketing programs that generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute to revenue growth
- Partner with Sales leadership to align marketing investment with priority accounts, industries, territories, commercial opportunities, lead follow-up and pipeline goals
- Establish a closed-loop operating model that connects campaign engagement, account progression, Sales/BDR feedback, pipeline creation, feedback, and learning
- Partner with Product Marketing, Communications, Customer Success, and Sales to turn customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, sales enablement, and executive thought-leadership platforms
- Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization
- Strengthen the end-to-end buyer journey by improving lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration
- Lead the evolution of D-Wave’s marketing technology, data and reporting infrastructure, including marketing automation, CRM integration, intent data, account-based marketing platforms, analytics, attribution, data quality, governance and AI-enabled capabilities
- Lead monthly integrated marketin