Integrated Marketing Manager

Position Overview

Blue Acorn iCi is seeking an Integrated Marketing Manager to play a pivotal role in enhancing the company's online presence, managing diverse marketing campaigns, and facilitating various types of corporate events. This multifaceted position requires a strategic thinker with a knack for lead generation, proficiency in various marketing tools, and the ability to collaborate across departments.

The Integrated Marketing Manager must be self-motivated, proactive and have an assertive yet professional demeanor, be detail oriented, and possess strong multitasking and program management skills.
Location: Remote – US
Key Responsibilities
Corporate Events & Tradeshows

- Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, logistics and more.

- Recommend, develop, and implement effective marketing plans for generating event revenues.

- Think outside the box to create exciting event experiences.

- Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.

- Support Adobe partner marketing efforts.

- Lead marketing efforts for events ranging from 1:1 engagements and one-to-many events to large sponsorships.

Integrated Marketing & Sales Campaigns

- Develop and implement strategies for joint marketing and sales campaigns, aligned with Adobe and Infosys.

- Identify opportunities and gaps, creating new initiatives to drive sales metrics.

- Work closely with sales to anticipate their needs and create initiatives that create and influence company revenue.

- Lead marketing efforts through sales.

- Support digital campaigns, including automated Salesforce campaigns.

- Support content efforts, including blog posts and new sales materials.

Partner Marketing & GTM

- Help develop and maintain strong relationships with technology partners across our ecosystem through co-marketing efforts, weekly meetings, business planning, etc.

- Support GTM efforts for joint events and activations, as well as strategic partner positioning within the DX space.

- Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe.

Pardot, Salesforce & Marketing Governance

- Support digital marketing efforts via Pardot.

- Manage email campaigns, monthly newsletters, and custom forms.

- Analyze efforts to identify opportunities and weaknesses within strategies and tactics.

- Ensure Pardot marketing efforts are tied to Salesforce metrics to track investment, engagement, opportunities, ROI and more.

- Manage Salesforce/Account Engagement administration for marketing.

- Build and track campaigns.

- Manage dashboards.

- Manage lead uploading.

- Support email marketing and building.

Social Media Management

- Own the Blue Acorn iCi social media strategy, including content planning, scheduling, analyzing and reporting.

- Manage and coordinate all social strategy and planning efforts through LinkedIn, including event campaigns, new solution campaigns, internal awareness campaigns, and new content.

Internal Marketing & Communications

- Build awareness of Blue Acorn iCi ’s latest insights, solutions, initiatives and offerings within Infosys’s Digital Experience (DX) audience and beyond.

- Support the Adobe partner newsletter, Adobe partner EU newsletter, Infosys quarterly newsletter, one-off campaigns, and client newsletter on various sequences throughout the year.

Website, Advertising & Digital Marketing

- Assist in publishing, updating and reporting upon Blue Acorn iCi ’s corporate website.

- Develop and manage advertising campaigns across platforms like LinkedIn and Google, analyzing their effectiveness and adjusting strategies accordingly.

- Evaluate potential new advertising platforms and/or programs.

Required Skills & Experience

- 4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems.

- Strong experie