Vice President of TV & Direct Response Media

This is a remote position.
About Sell2Rent
Sell2Rent is a Miami-based residential real estate company pioneering the sale-leaseback: we help homeowners sell their home and stay in it as renters, unlocking their equity without moving. Our customers are equity-rich, cash-constrained homeowners at real financial inflection points — divorce, debt, retirement, or the need for business capital. Most have never heard of a sale-leaseback, and many start skeptical. That makes marketing the growth engine of this company: education creates the category, trust converts it, and disciplined lead economics make it profitable. The Opportunity We have product-market fit, transaction history, strategic capital partners, and a seven-figure media portfolio already secured — national Spanish-language TV, local broadcast news, DRTV, CTV, and out-of-home. Your first year isn’t about fighting for budget; it’s about deploying real firepower brilliantly and proving the unit economics that justify scaling far beyond it. For the right candidate, success here means becoming a foundational leader of a growing team at the front of an emerging asset class — residential sale-leaseback — with the chance to define how an entire category is marketed on television in America. As the company scales, this role scales with it: the leader who deploys this portfolio brilliantly and delivers the numbers will grow in title, scope, and compensation as Sell2Rent grows. Successful performance will be rewarded accordingly: the right leader will be considered for stock options in the company, because we want someone who builds enterprise value and owns a piece of what they build. The Role You own television end-to-end: strategy, buying, negotiation, creative direction, delivery verification, measurement, and the budget behind it — including our secured media portfolio of national Spanish-language TV, local broadcast, DRTV, CTV, and adjacent offline media (DOOH, cinema). This role runs the TV side. Our existing digital marketing team — organic/SEO, Google Ads, and outbound calling - continues to be led by our current VP of Marketing. The two of you operate one funnel under one acquisition-

cost discipline: television creates demand and generates leads at scale; digital captures, nurtures, and retargets them. You are peers with complementary mandates, and the handoff between your channels is where this company wins. This is a hands-on operator role — not brand, not communications. The question that defines the job: “If we put another $1 million on television, where will the next profitable transactions come from?” You must be able to answer it with data, and be accountable for the answer. Two Non-Negotiable Requirements 1. Mastery and control of television as a lead-generation medium. You have personally negotiated with networks and station groups (rates, dayparts, adjacency, make-goods), built and scaled DRTV and CTV campaigns with lead attribution to spot and daypart, verified delivery against post-logs yourself, and made weekly kill/scale decisions on TV using cost-per-lead and cost-per-transaction. Overseeing an agency that did this does not qualify. 2. Deep residential real estate experience acquiring home sellers. A substantial career chapter marketing to homeowners who want or need to sell — with a real estate wholesaling operation, home-buying / “we buy houses” company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-gen business — ideally with television as a primary channel. You natively know motivated-seller economics (cost per lead, appointment, contract, close), seller triggers, speed-to-lead discipline, and how to market to homeowners under pressure without ever being predatory. A candidate missing either pillar is not a candidate, regardless of title. Core Responsibilities - Own the television budget and P&L: allocation across networks, stations, and dayparts, with CPL and cost-

per-closed-transaction targets for TV-driven leads - Depl