UX Lead, Public Website and CMS Migration (credit unions)
UX Lead, Public Website and CMS Migration
Location: Canada, remote
Engagement: Contract
Compensation: $70–$100/hour, depending on experience
Role summary
Aequilibrium is seeking a Canadian-based UX Lead to lead the public website experience for credit unions transitioning away from the Central 1 Forge platform and its OpenText CMS. This is a public website redesign and CMS migration role, not a SaaS or application product-design role . The successful candidate must have experience modernizing large, content-rich websites and guiding organizations through decisions about what content, navigation, functionality, and user journeys to retain, redesign, consolidate, or retire.
The UX Lead will ensure the migration is not treated as a simple lift-and-shift from OpenText into a new CMS. They will lead discovery, assess the current website, define the target member experience, and help the credit union establish a more effective information architecture, content structure, navigation system, and reusable component framework.
Although the primary responsibility is the public website, the UX Lead must understand how it connects with account opening, digital banking, product applications, calculators, branch and ATM services, and other member touchpoints. The goal is to create a coherent member journey while recognizing that the public website and the authenticated banking product are different platforms.
The ideal candidate combines deep website UX and CMS migration expertise with strong content, information architecture, and stakeholder-facilitation skills. Experience in credit unions, banking, insurance or another regulated industry is strongly preferred.
Key responsibilities
Website discovery and experience strategy
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Lead discovery and experience strategy for complex public website redesigns and CMS migrations.
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Assess the current Forge/OpenText website, including its content, information architecture, navigation, templates, functionality, and member journeys.
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Identify what should be retained, improved, consolidated, redesigned, or retired.
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Define the target public website experience and establish clear experience principles to guide the migration.
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Prevent the project from becoming a page-for-page recreation of the existing website.
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Facilitate discovery sessions and decision-making workshops with credit union executives, marketing, digital, technology, and business stakeholders.
Information architecture and content experience
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Lead the development of the website’s information architecture, navigation, taxonomy and content hierarchy.
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Partner with credit union marketing and digital teams on content audits, content prioritization and migration decisions.
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Simplify complex financial information so members can understand products, compare options and take appropriate action.
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Design effective paths to products, services, rates, calculators, educational content, branch and ATM information, support and account opening.
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Help establish content models and page structures that are scalable, maintainable and practical for CMS authors.
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Incorporate SEO and findability considerations into navigation, content structure and page design.
Member journeys and measurable outcomes
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Map priority journeys that begin on the public website and continue into account opening, digital banking or other third-party platforms.
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Identify gaps, friction and inconsistencies across these connected experiences.
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Develop personas, journey maps or service blueprints where they will support better decisions.
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Translate business objectives into measurable website outcomes, including qualified leads, account-opening conversion, digital adoption, task completion, accessibility and member satisfaction.
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Use research, analytics and usability testing to validate recommendations.
Design and implementation
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Create sitemaps, user flows, wireframes, prototypes and detailed interaction specifications.
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