Sr. Manager, Digital Strategy & Optimization
Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: Progressive Leasing , Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later (BNPL) platform.
We are currently hiring a Sr. Manager, Digital Strategy & Optimization to lead marketing measurement, analytics, and web optimization across multiple subsidiaries. This is a high-impact, largely greenfield role responsible for architecting multi-touch attribution infrastructure, owning performance reporting at all levels, and translating complex data into clear strategic recommendations for VP and C-suite leadership. The right candidate will bring both the technical depth to build from scratch and the leadership presence to drive adoption across teams and brands.
Employee Value Proposition (EVP): PROG is dedicated to providing people with opportunity; opportunity for inclusive collaboration, opportunity for innovation, and opportunity for development.
WE ARE: A leading FinTech company that thrives on innovation and data-driven decision-making. We build measurement systems that matter, invest in greenfield capabilities, and trust our people to architect solutions from the ground up. Across our family of subsidiaries — Progressive, Purchasing Power, and Four — we move fast, think strategically, and hold ourselves accountable to measurable outcomes. We are entrepreneurs and technologists united by a commitment to doing the right thing.
YOU ARE: A marketing analytics leader with deep technical expertise and a builder's mindset. You thrive in ambiguous, greenfield environments where the infrastructure doesn't yet exist and the opportunity to define it is exactly what excites you. You can architect a multi-touch attribution model in the morning and present findings to the C-suite in the afternoon. You speak fluently in ROAS, CPA, incrementality lift, and GA4 — and you know the difference between platform-reported performance and what's actually happening.
YOUR DAY-TO-DAY:
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Drive department culture grounded in rigorous measurement, intellectual curiosity, and clear communication of findings to non-technical stakeholders
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Partner with VP-level and C-suite leaders on strategic decisions, translating outputs into actionable recommendations
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Build and own the marketing measurement strategy across multiple subsidiaries — a largely new capability being stood up from scratch
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Architect and implement a multi-touch attribution model that connects paid media investment across channels to conversion events and funded revenue
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Design incrementality testing programs to isolate true paid media lift from organic baseline, in close partnership with the media agency and internal data science and analytics
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Own ROAS, CPA, and CPL reporting at the channel, campaign, and audience level — with the rigor to reconcile platform-reported numbers against measured outcomes
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Build performance projection models and forward-looking forecasts that inform quarterly budget allocation and senior leadership strategy sessions
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Own GA4 implementation, governance, and reporting across multiple subsidiary web properties
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Manage Heap Analytics for behavioral tracking, funnel analysis, and product-to-marketing attribution
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Own Google Tag Manager across all managed properties — data layer standards, tag governance, QA processes, and deployment coordination with engineering
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Ensure instrumentation is consistent, accurate, and actionable across desktop and mobile surfaces
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Own pixel strategy across paid media platforms — Meta, Google, TikTok, and programmatic — including server-side tagging, conversion event governance, and cross-