Digital Strategist

Join the Team Modernizing Medicine At ModMed , we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care. A Culture of Excellence When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: - Consistently ranked as a Top Place to Work - 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” - 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties - Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us? Job Description Summary: ModMed is looking for a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. In this role, you will bridge the gap between data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. You will zoom out to build holistic journey strategies and zoom in to turn raw analytics into measurable business growth. Your Role: - Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies. - Go beyond basic traffic metrics by combining web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers. - Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build cohesive, actionable recommendations. - Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel marketing campaigns. - Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths. - Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance. - Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications. Skills & Requirements: - Bachelor's degree. - 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role. - Proven track record in B2B and SaaS marketing environments (required), with healthcare industry experience preferred. - Broad understanding of core digital marketing channels, including SEO, paid media, social, email, web content, analytics, and conversion rate optimization. - Demonstrated ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations. - Excellent communication, presentation, and cross-functional project management skills. - Active curiosity about emerging digital trends and AI capabilities. - Ability to travel domestically around 10-15%. ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits: United States - Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, - 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 10