Sr. Director, RPO Commercialization

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Job Function:
MedTech Sales Job Sub Function:
Multi-Family MedTech Sales (No Commission) Job Category:
People Leader All Job Posting Locations:
Irvine, California, United States of America, Remote (US) Job Description:

Title: Sr. Director, RO Commercialization

Location: Remote - Frequent Travel required

Position Summary
Reporting to the VP, Cardiac Imaging, you will lead the commercial organization responsible for commercializing and scaling RPO(reprocessing) products and services across the company’s operating companies and franchises. Own commercial strategy and go-to-market execution for current and new RPO offerings, including sustainability programs, customer targeting and pipeline management, product launches, pricing, and partner development. Drive adoption of an RPO model shift to support growth, improve margins, and position the company as the provider of choice for reprocessing solutions.

Key Responsibilities:
•Define and lead the RPO commercialization strategy across operating
companies/franchises to achieve annual revenue, margin and sustainability

targets.

- Build and manage a high-performing commercial organization (product
marketing, launch management, commercial operations, customer service) to
execute sales and marketing plans.
•Own customer targeting, pipeline development and conversion strategies;
partner closely with Field Sales to drive territory plans and attainment.
•Develop and implement marketing programs, sales tools and product positioning
to support regional and national sales needs.
•Lead all new product introductions for RPO-related products and services:
market analysis, business case development ($sales, profitability, ROI/NPV),
pricing strategy, launch planning and performance measurement.
•Create robust product lifecycle plans including portfolio rationalization,
competitive analysis, pricing, and end-of-life strategies.

- Develop, maintain, and operationalize the overall RPO portfolio pricing strategy
and pricing matrix.
•Establish and track commercial KPIs and dashboards (revenue, margin, pipeline
health, product adoption, contract renewals, customer satisfaction, sustainability
metrics).
•Collaborate cross-functionally with R&D, Quality, Regulatory Affairs, Supply
Chain, Finance and Legal to ensure compliant and executable product plans.
•Drive strategic partnerships and third-party vendor relationships to expand
capabilities and reach.
•Oversee national/regional contract negotiations and key account management
where applicable.
•Hire, develop and retain talent; model and reinforce company values and
safety/compliance expectations.
•Ensure compliance with all relevant laws, regulations and company policies
(health, safety, quality).
•Communicate business performance, risks and opportunities to senior
leadership.

Leadership & Collaboration:
•Lead cross-franchise alignment (multiple operating companies) to develop joint
forecasting, go-to-market plans, and integrated commercialization activities.
•Establish and chair a strategic advisory group (internal/external stakeholders) to
guide long-term RPO initiatives and alignment.
•Serve as the commercial sponsor for RPO