Sr Director - Enterprise Data Architect, Advertiser Intelligence Platform

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

About the role USA TODAY is seeking a Sr Director - Enterprise Data Architect to lead the strategy and hands-on delivery of a next-generation Advertiser Intelligence Platform. This leader will build the trusted data and AI foundation that enables unified advertiser profiles, peer benchmarking, opportunity intelligence, predictive insights, and workflow integration across sales, customer success, and operations. This is a high-impact leadership role for a builder who can define the strategy and also execute. The platform vision is rooted in creating trusted identity and data capabilities that power advertising, subscriptions, commerce and loyalty, personalization, experiences, and stronger monetization across a connected platform. What you’ll do

- Define the enterprise architecture and phased roadmap for the Advertiser Intelligence Platform.

- Build the golden advertiser profile strategy and canonical data model.

- Architect AI enrichment, opportunity scoring, similarity matching, and predictive intelligence capabilities.

- Partner with engineering and product teams to deliver MVP through scale.

- Integrate insights into CRM, BI, and business workflows.

- Establish governance for data quality, privacy, lineage, explainability, and cost control.

- Work directly with GTM and operations leaders to ensure the platform delivers measurable business results.

What you bring

- Deep enterprise data architecture experience in complex, cross-functional environments.

- Proven success building production-grade data and intelligence platforms.

- Strong background in cloud data ecosystems, modern analytics, and AI/ML-enabled architecture.

- Ability to lead at executive altitude and execute at implementation depth.

- Strong communication, influence, and operating discipline.

Core responsibilities Platform strategy and target architecture

- Define the end-to-end architecture for USA TODAY’s Advertiser Intelligence Platform, aligned to the business goal of turning advertiser data into revenue growth, retention improvement, and faster decision-making.

- Establish the multi-phase architecture spanning golden advertiser profiles, AI enrichment, similarity matching, intelligence UI, predictive analytics, and AI as a central integration layer.

- Translate business goals into a pragmatic implementation roadmap t