Social Media Specialist

LTK ’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.

Position Title : Social Media Specialist

Location: US - Remote

Reports to: Sr. Manager of Social Media Strategy
About the role

LTK is seeking a Social Media Specialist to help bring LTK ’s social presence to life through compelling, platform-native content across Instagram, TikTok, LinkedIn, YouTube and other emerging social channels.

This is a highly creative, hands-on role for someone who deeply understands social media, culture, creators, trends and visual storytelling. This person will support the day-to-day creation of social-first content across LTK ’s consumer and corporate channels, helping translate brand messages, creator stories, product updates, company moments and cultural trends into content that feels fresh, engaging and right for each platform.

The ideal candidate is a strong content creator and social storyteller who can concept, shoot, edit, write and publish content that captures attention. They are fluent in short-form video, social trends, platform behaviors and community engagement. They know what makes content feel native to each platform, and they are excited to experiment with new formats, hooks, series and creative approaches.

This role reports to the Senior Manager, Social Media Strategy and will work closely with PR, content marketing, product marketing, creator, brand and design teams.
How you will make an impact
Social Content Creation

- Create original social-first content for LTK ’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats

- Concept, shoot and edit content that brings LTK ’s brand, creators, products, campaigns and company stories to life

- Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content

- Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content

- Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy

- Ensure content feels current, visually compelling, social-native and aligned with LTK ’s brand voice

Platform Execution

- Support day-to-day publishing across LTK ’s consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platforms

- Adapt content for each platform based on audience expectations, creative best practices and format needs

- Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK

- Help maintain a consistent publishing cadence across channels

- Support community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant way

Performance & Learning

- Track content performance and use learnings to improve future creative

- Help identify which formats, hooks, topics and creative approaches are resonating with LTK ’s audiences

- Bring ideas for how to evolve content based on platform insights and audience behavior

- Stay curious and experimental, helping the team test new creative approaches and move quickly based on what is working

Cross-Functional Collaboration

- Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needs

- Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context

- Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows

- Help ensure social