Social Media & Email Marketing Manager

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.
Job Responsibilities
Social Media & Community Management

- Plan and maintain organic content calendars for Facebook and Instagram

- Write, create, and schedule engaging organic social media posts

- Manage all day-to-day operations within Meta Business Suite

- Prepare eye-catching graphics and creative assets using Canva and AI tools

- Monitor and respond promptly to routine social media comments and messages

Email Marketing & Automation

- Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches

- Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences

- Segment customer lists effectively based on engagement behaviour and purchase history

- Personalise email content for varied customer cohorts to boost conversion

- Conduct systematic A/B testing across subject lines, body content, offers, and send times

Strategy, Analytics & AI Integration

- Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue

- Recommend actionable campaign improvements using performance data insights

- Support paid Meta campaigns through target audience research, creative preparation, and performance reporting

- Conduct regular competitor analysis, trend research, and content ideation

- Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

- Minimum 5 years of experience in social media management or email marketing within retail or e-commerce

- Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts

- Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting

- Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude

- High level of written English communication proficiency

- Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies

- Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection

Nice-to-Have Skills

- Prior experience in the garden decor, home, or wholesale e-commerce spaces

- Hands-on exposure to assisting with paid Meta advertising setup and creative preparation

- Practical experience writing custom AI prompts to streamline copy and design workflows

Benefits

- Permanent work-from-home set-up

- Dayshift (Australian Eastern Standard Time business hours)

- Full-time job

- HMO (STAFF only)

- Annual leave

- 13-month pay

- With Government mandated benefits

Originally posted on Himalayas