SEO Specialist

SEO Specialist (Technical SEO, Content & Organic Growth) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role

At Pavago , one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions.

This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics .

You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.

If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit.
What You’ll Own
Keyword Research & SEO Strategy

- Conduct in-depth keyword research using:

- SEMrush

- Ahrefs

- Google Keyword Planner

- Map keywords according to search intent, user behavior, and buyer journey stages.

- Identify:

- Ranking opportunities

- Content gaps

- Competitor weaknesses

- High-value search terms

- Build SEO strategies aligned with organic traffic, lead generation, and conversion goals.

- Prioritize SEO opportunities based on potential business impact.

On-Page SEO & Content Optimization

- Optimize:

- Title tags

- Meta descriptions

- Headings

- URLs

- Internal links

- Image alt text

- Implement structured data and schema markup where applicable.

- Conduct content audits and identify pages requiring optimization, consolidation, or expansion.

- Ensure content balances search optimization with readability and brand voice.

- Optimize landing pages and existing content for rankings and conversions.

Technical SEO

- Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools.

- Identify and resolve:

- Crawl errors

- Indexation issues

- Duplicate content

- Broken links

- Redirect problems

- Canonicalization issues

- Manage and optimize:

- XML sitemaps

- Robots.txt

- Canonical tags

- Crawl architecture

- Improve Core Web Vitals, page speed, mobile usability, and overall technical performance.

- Collaborate with developers to prioritize and implement technical fixes.

Off-Page SEO & Link Building

- Develop scalable, ethical backlink strategies.

- Execute outreach through:

- Partnerships

- Guest posting

- Digital PR

- Relevant industry opportunities

- Monitor backlink profiles and identify low-quality or potentially harmful links.

- Support backlink cleanup or disavowal when appropriate.

- Improve website authority and organic trust signals over time.

Analytics & SEO Reporting

- Monitor:

- Keyword rankings

- Organic traffic

- Search impressions

- Engagement

- Leads and conversions

- Use Google Analytics and Google Search Console to analyze performance.

- Build reporting dashboards using Looker Studio, Power BI, or similar platforms.

- Prepare weekly and monthly SEO reports with clear insights and recommendations.

- Adjust strategies based on performance data, search trends, and algorithm changes.

Cross-Functional SEO Support

- Partner with writers to create SEO-focused content.

- Collaborate with developers on technical implementation.

- Support marketing and design teams with landing page optimization.

- Provide SEO guidance during:

- Website redesigns

- Site migrations

- Product launches

- New content initiatives

- Ensure SEO considerations are incorporated early into website and marketing projects.

Required Experience & Skills

- 2+ years of professional SEO experience.

- Hands-on experience with:

- SEMrush

- Ahrefs

- Screaming Frog

- Google Analytics

- Google Search Console

- Strong understanding of:

- Technical SEO

- On-page SEO

- Off-page SEO

- Keyword research

- Search intent

- Link building

- Experience working with CMS platforms such as:

- WordPress

- Webflow

- Shopify

- Strong analytical a