SEO Specialist

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Why Bixal ?

Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.
Our values:

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People-First : Emphasizing the importance of people in all aspects of work.

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Collaboration and Transparency : Valuing teamwork and open communication.

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Growth Mindset : Encouraging innovation and continuous improvement.

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Creating Lasting Impact : Focusing on meaningful outcomes and positive change.

About the role:

Bixal is seeking an SEO (Search Engine Optimization)/GEO (Generative Engine Optimization) Specialist to conduct recurring technical SEO assessments and strengthen the technical health of a large, multi-property federal digital enterprise. In addition to core technical SEO, this role will help the organization adapt its content and information architecture for Generative Engine Optimization (GEO), ensuring content is structured, discoverable, and citable across AI-powered answer surfaces (e.g., AI Overviews, conversational assistants, and voice-activated search) as well as traditional search engines. You'll dive into site speed, indexing, structured data, and schema markup work, and partner closely with content, UX, and engineering teams to build SEO/GEO best practices into every stage of the content lifecycle.

This project supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards.

This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal ’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal , we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven