SEO & PPC Growth Manager

We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.
The ideal candidate is strategic yet hands-on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.
Key Responsibilities:

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Organic Search Optimization: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.

- Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.

- Optimize on-page and technical SEO elements including schema markup, , sitemaps, meta tags, and structured data.

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Marketplace SEO & Product Listings: Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.

- Leverage customer search behavior and marketplace insights for maximum product discoverability.

- Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).

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Paid Advertising (PPC): Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.

- Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.

- Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.

- Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.

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AI & Automation: Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.

- Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.

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Shopify Store Optimization: Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.

- Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.

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Performance Tracking & Reporting: Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.

- Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.

- Provide strategic recommendations to balance growth with compliance and profitability.

Qualifications:

- 5+ years of combined experience in SEO and PPC campaign management.

- Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions)

- Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.

- Strong technical SEO skills (schema, sitemaps, robots.txt, structured data).

- Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).

- Data-driven mindset with advanced analytics and reporting skills.

- Experience with AI-driven SEO/PPC tools a strong plus.

- Ability to navigate compliance restrictions in the adult category with creativity and resilience.

About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individua