Senior Staff Outbound Product Manager - EmployeeWorks GTM
ROLE SUMMARY
EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you'll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development. You'll drive adoption of EmployeeWorks across ServiceNow 's AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally. This is a high-impact, highly collaborative role where you'll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale.
WHAT YOU WILL DO
Drive Cross-BU AI Native Strategy & Alignment
- Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning
- Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base
- Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization
- Identify and resolve cross-functional obstacles to adoption—from conflicting positioning to enablement gaps
Own the Customer Deployment Funnel & Orchestration
- Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness
- Establish the orchestration protocol—clear handoff points, escalation triggers, and support models—so customers have transparent expectations and teams know who owns what at each stage
- Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success
- Work closely with sales, professional services, and customer success to ensure seamless execution
Build & Scale Partner Enablement
- Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation
- Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery
- Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement
- Coordinate with professional services and partner management teams on resource allocation and scaling decisions
WHO YOU ARE
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Takes extreme ownership – You own outcomes end-to-end and don't wait for permission or perfect alignment to move forward. You drive accountability across teams and don't shy away from hard problems or ambiguous situations.
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Bias for action – You move fast and iterate. You'd rather make 80% of a good decision quickly than spend months perfecting it. You drive urgency in a way that brings teams along rather than pushing them.
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Strategic collaborator – You thrive in cross-functional environments and can influence without authority. You can synthesize input from product, sales, services, and partners into clear priorities and compelling narratives.
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Customer-obsessed – You're genuinely curious about how customers deploy and extract value from products. You bring customer insights back into strategy and use those insights to make smarter decisions.
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Systems thinker – You can see how pieces fit together across complex organizations and partner ecosystems. You're comfortable working with ambiguity and can break down complicated orchestration challenges into actionable steps.
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Excellent communicator – You tell clear stories across multiple audiences (executives, technical teams, field sales, partners). You're crisp in writing and can distill complex information into digestible takeaways.
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Data-informed – You balance qualitative customer feedback with quantitativ