Senior Social Strategist
Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.
We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork.
Are you our next team member?
The Role
Job Title: Senior Social Strategist
Contract Length: Thru end of year, with possibility of extension
Location: Remote, US
Salary Range: $115K-$120K
Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.
We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork.
Are you our next team member?
The Role
Brainrider is looking for a Social Strategist to own how we show up across our social channels — the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations. The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work — we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.
What You’ll Do
Channel Strategy & Content
- Own organic social strategy across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit — defining the role each channel plays and what success looks like
- Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments
- Bring a strong, well-reasoned point of view — pressure-test ideas and push past safe executions
- Lead on video-first and interactive formats built for how people actually watch
- Spot and act on real-time trends, moving from idea to published content without waiting on a brief
Audience Growth & Community
- Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows
- Open up genuine two-way conversation with our core audience — building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments
- Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate
- Turn audience behavior and sentiment into insight for content, product, and brand teams
Creator & Influencer Programs
- Run creator and influencer programming across sourcing, briefing, and measurement
- Build the operational backbone — creator database, rate benchmarks, briefing templates, brand safety and platform compliance — so it scales without adding headcount
- Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us
Tooling, Data & Measurement
- Assess our current social stack and lead its expansion across publishing,