Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist – Paid Social (Meta Ads) | Remote

Position Type: Full-Time, Remote
Working Hours: EST Hours
About the Role

At Pavago , one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram.

This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue .

You’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale .

If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you.
What You’ll Own
Creative Strategy – Primary Focus

- Develop original ad angles, hooks, messaging frameworks, and campaign narratives

- Generate new creative concepts based on audience pain points, desires, objections, and buying behavior

- Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators

- Develop UGC concepts, scripts, storytelling structures, and video direction

- Create concepts for static, video, and short-form paid social ads

- Continuously develop and test new creative variations

- Turn performance insights into the next generation of creative concepts

Meta Ads Campaign Management

- Own and scale Facebook and Instagram advertising campaigns

- Manage campaigns from launch through optimization and scaling

- Work across multiple client accounts simultaneously

- Manage monthly ad budgets ranging from $10K to $250K+

- Maintain accountability for:

- CPL

- CPA

- ROAS

- Conversion rates

- Revenue performance

- Identify opportunities to scale while maintaining efficiency

Creative Testing & Performance Optimization

- Review campaign and creative performance daily

- Identify winning creatives, hooks, formats, and messaging angles

- Build structured creative testing plans

- Test variations across:

- Hooks

- Offers

- Messaging

- Visual concepts

- UGC formats

- CTAs

- Audiences

- Scale winning concepts and quickly replace creative fatigue

- Pause or iterate underperforming concepts based on data

Creative + Data Feedback Loop

- Use performance data to understand why creatives succeed or fail

- Translate CTR, CPL, CPA, ROAS, and conversion data into creative decisions

- Identify patterns across winning and losing ads

- Refine messaging, storytelling, positioning, and offers based on campaign insights

- Build a repeatable system for turning performance data into better creative

- Maintain a consistent pipeline of fresh concepts for testing

UGC & Performance Creative

- Develop UGC strategies designed specifically for paid acquisition

- Write scripts and creative direction for creators

- Coordinate concepts across designers, editors, and UGC creators

- Understand pacing, hooks, storytelling, visual hierarchy, and CTAs for short-form ads

- Repurpose winning concepts into multiple creative formats and variations

Collaboration & Ownership

- Work closely with designers, editors, creators, and internal marketing teams

- Provide clear creative direction and actionable feedback

- Keep creative production aligned with campaign priorities

- Connect creative strategy directly to revenue and growth objectives

- Operate independently with strong ownership over performance outcomes

Must-Have Experience & Skills

- 3+ years of hands-on experience running Facebook and Instagram Ads

- Proven experience managing $10K+ in monthly ad spend , preferably significantly higher

- Experience managing multiple advertising accounts simultaneously; 5+ accounts preferred

- Strong hands-on experience with:

- Creative strategy

- Ad concept development

- Messaging and positioning

- Creative brief writing