Senior SEO/CRO Strategist

Who you are:

Orbit Media Studios is seeking a Senior SEO+CRO Strategist (internally titled ‘Senior Digital Strategist'). Supported by a clearly defined optimization process and toolset, experienced subject matter experts, and a team that helps carry strategies through execution, Strategists originate and drive the long-term vision that yields results from our clients’ websites.

Your role places you in collaboration with a “squad”. Squads include a project manager, writer/editor, and tech/analytics specialists, with additional support from developers, designers, and content implementation specialists.

Squads work with up to six mid-market SMBs (mostly B2B tech, ARR $50M+). Together, we scale and polish content-rich websites that become maximally discoverable in search and the expanding AI landscape, simultaneously maximizing a delightful, high-converting user experience. The Strategist’s passion and curiosity for new ideas drive these engagements
The job:

- Consult on SEO, GEO, and CRO strategy for up to six great brands

- Convincingly take the lead on organic strategy as a credible, trusted expert

- Act as a peer advisor, partner, and friend in these relationships

- Design holistic content strategies that achieve specific, business-relevant goals

- Curate buy-in around your plans with in-house specialists, executives, and investors

- Prove results using data, leveraging tools like GA4, GrowthBook, and Google Sheets automations

- Thoughtfully guide your team's activities, including specialists in content, code, and analytics

- Collaborate with other Strategists through a common, centralized process

- Expect overlap with these common job titles: SEO Consultant, SEO Analyst, Digital Strategist, Content Strategist, CRO Consultant, and Account Manager

The skills

- 5+ years of experience with SEO and conversion topics

- Account-facing relationship management

- Technical SEO: audits, site architecture, experiments, etc.

- Creative SEO: keywords, content strategy, linkbait, etc.

- Conversion Optimization: varied testing, analytics wizardry, etc.

- Openness and curiosity around AI while maintaining critical thinking

- Possess (or acquire) Google Analytics 4 certification

- Organized, meets deadlines, leads others to do the same

- Communicate complex ideas simply and kindly

- Write at a professional level that stays in alignment with the AP Style Guide

- Mastery of tools like Google Workspace, Screaming Frog, Semrush, and Google Tag Manager

Brownie points

- Front-end web development experience (HTML5, CSS3, JavaScript)

- Experience with data scraping, spreadsheet wizardry or other productivity hacks

- Samples of past campaign strategy, execution and outcomes

Compensation

- Salary range: $80K – $95K

- Bonuses 3 times per year based on performance and profitability

- 15 paid time off (PTO) days and 1 paid volunteer (VTO) day

- 12 paid holidays, including a floating holiday, and a paid office closure between Christmas and New Year's

- Health, dental, & vision insurance

- Simple IRA with 3% matched by Orbit

- Paid parental leave

- Options for short-term (STD) and long-term (LTD) disability

- Identity Protection option

- Budget for professional growth

Who we are

Orbit Media is an award-winning web design, development and optimization company based in the Ravenswood neighborhood of Chicago. But you can work from anywhere. This can be a remote position.

This role exists within "Optimization" at Orbit. Our unit focuses on improving websites after they've already been built: setting and actualizing a long-term vision.

Since 2001, we’ve been designing and building beautiful, audience-centric, optimized websites for a huge variety of clients in nearly every industry. We’re proud to be one of the first Illinois B Corps with deep roots in our community. We have fun and do great work. And we’d love for you to be a part of it.
Our commitment to an inclusive workplace

Orbit Media provides equal emplo