Senior Product Marketing Manager - Workday Product

Join Kainos and Shape the Future

At Kainos , we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

JobProfile

As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growthobjectivesthrough clear positioning, effective go-to-marketplansand strong sales enablement. You will translate product strategyand roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales,Incubationteamsand Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercialawarenessand structured execution to ensure our products are positioned competitively and activated effectively in market.

Your key responsibilitieswillinclude:

-
Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensuretimelydelivery and measurable commercial outcomes.

-
Lead Positioning and Messaging development by creating differentiated value propositions, messagingframeworksand supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customerprofilesand buyer personas, ensuring consistency of messaging across regions and channels while supporting competitive intelligence activities.You will helpother content teams in marketing develop compelling thought leadership materials to engage prospects and customers.

-
Deliver Go-to-Market and Launch Execution by coordinating and executing structured launch plans for new products,featuresand propositions. You will work closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaignalignmentand activation against pipelineobjectives,maintainingstrong alignment to product roadmap milestones.

-
SupportSales Enablement and Demand Support by developing enablement materials, sales tools,playbooksand customer proof points that support improved win rates and deal progression. You will partner with Sales and marketing teams to supportcampaignactivity and contribute messagingexpertiseto strategic opportunities whererequired.

-
SupportCompetitive,Market and Customer Insight activities by contributing to voice-of-customer initiatives, developing customerstoriesand analysing market and competitive trends to inform positioning and go-to-market optimisation. You will use insight and performance data to continuously refine messaging and activation plans.You will be the main go-to person in the company to articulatecompetitive differentiation and respond tocompetitor news and announcements to field teams.

-
Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipelinecontributionand adoption. You will provide regular reporting and insights to stakeholders, supporting a culture of accountability,measurementand continuous improvement.

Minimum (essential) requirements :

-
Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.

-
Demonstrated experience developing positioning, messaging and value propositions for products or solutions.

-
Experience executing product launches and structur