Senior Product Marketing Manager

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back. Starting with MSPs, we’ve spent five years perfecting accounts receivable, and we’re now expanding into accounts payable, AI-powered analytics, and beyond. We’re at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.

We’re growing fast, thinking big, and building a global team that wants to be part of something that lasts. We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact. If you’re energized by real problems, real customers, and real impact, we want to hear from you!

What We’re Looking For

We’re looking for a Senior Product Marketing Manager to help build the product marketing function at Alternative Payments .

As we expand beyond accounts receivable into accounts payable, AI-powered analytics and broader money movement, we need someone who can define who we’re building for, shape how we communicate our value and bring Product, Sales and Marketing together around a clear go-to-market strategy.

You’ll own the foundational product marketing work across our products and verticals —from ICPs, personas and buyer journeys to positioning, product launches and competitive intelligence. This is a hands-on builder role for someone who understands what strong product marketing looks like , is comfortable creating the motions that do not yet exist here and can turn customer and commercial insight into a story the market understands.

You’ll be joining a growing team at an important stage in our evolution, with significant visibility and the opportunity to shape how product marketing operates at Alternative Payments .

This hybrid role is available to candidates who are eligible to work in Canada. You'll be required to spend 3 days a week (Mon - Wed) in our centrally located downtown office (Queen W + Spadina).
What You’ll Do

-
Own and evolve our ICPs, buyer personas and buyer journeys across our products and priority verticals.

-
Develop clear, differentiated positioning and messaging grounded in customer needs, market evidence and the problems our products solve.

-
Partner closely with Product to understand the roadmap, influence go-to-market priorities and determine how and when new capabilities should be introduced to the market.

-
Own the product launch roadmap and go-to-market strategy for new products and major releases, coordinating across Product, Sales and Marketing from planning through execution.

-
Build and maintain our competitive intelligence program, including competitor positioning, pricing, product direction, key differentiators and defensible reasons to believe.

-
Analyze sales calls, pipeline performance, win/loss data, customer feedback and market research to identify why we win, why we lose and which messages resonate most strongly.

-
Conduct customer, prospect and Sales interviews and supplement internal insight with third-party research, user testing or market studies where needed.

-
Translate research into practical resources that help our GTM teams succeed, including messaging frameworks, sales enablement, objection handling and launch narratives.

-
Shape the story behind product-led campaigns and launch moments, including briefing content and developing the narrative for webinars, presentations and other market-facing initiatives.

-
Lead working sessions and build alignment across Product, Sales, Marketing and senior leadership, confidently recommending a direction when perspectives differ.

-
Establish the processes, workplans and measures of success needed to demonstrate the impact of product marketing over time.

-
Use AI and emerging tools to accelerate research, synthesize customer and sales insights and improve the quality and efficiency