Senior Meta Paid Social Executive

About Vintage.com
At Vintage.com , we’re building the most trusted platform for pre-loved items. We help people give valuable things a new life, making the experience simple, transparent and rewarding. We bring together specialist knowledge, thoughtful technology and genuine care for our customers. By helping more items stay in circulation, we create value for people and make a positive impact at the same time. About the Team

Our Growth Team helps more people discover Vintage.com and turn that discovery into customers. We bring together performance marketing, creative, data and experimentation to understand what works, reach the right audiences and grow our customer base across the UK and international markets.

Paid Social plays an important part in that growth. The team combines data, creative thinking and continuous testing to run campaigns that reach new audiences, generate high-quality leads and help us understand how we can grow efficiently. Why This Role Matters

Why the role exists

As a Senior Paid Social Executive, you’ll play a hands-on role in managing, optimising and scaling Paid Social activity across Vintage.com . Meta is at the core of this position.

We’re looking for someone with strong practical experience who can step into an established Meta account, understand how it is structured and performing, and start making informed decisions quickly.

You’ll be comfortable working directly in Meta Ads Manager every day: building campaigns, diagnosing performance changes, making optimisation and scaling decisions, testing creative and audiences, and understanding how tracking and attribution affect the decisions we make.

This role is for someone who has moved beyond learning the fundamentals. You’ll still work collaboratively with the wider Performance Marketing team, but you’ll be expected to operate with a high degree of independence and bring your own judgement and experience to the accounts.

What success looks like

- You quickly develop a strong understanding of our Meta account, campaign structure, customer acquisition model and performance drivers.

- You confidently manage significant areas of Meta activity with limited day-to-day supervision.

- Campaign performance is actively optimised rather than simply monitored.

- You can diagnose why performance has changed and determine the appropriate action.

- Scaling decisions balance volume, efficiency and lead quality.

- Creative testing is structured, purposeful and translates into actionable learning.

- Tracking, conversion and attribution issues are identified, investigated and resolved quickly.

- You bring ideas and experience into the team rather than relying solely on an established playbook.

- Paid Social activity becomes faster, more effective and easier to scale.

- You support less experienced colleagues in developing stronger Paid Social judgement and technical capability.

What You’ll Do

Meta Campaign Ownership & Optimisation

- Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager .

- Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.

- Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.

- Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.

- Identify opportunities to scale successful activity while protecting efficiency and lead quality.

- Maintain strong standards of account structure, campaign accuracy and quality assurance.

- Challenge existing approaches where performance data suggests there is a better way.

- Support strategic testing and expansion into other Paid Social platforms.

Creative Performance & Testing

- Own structured creative testing across formats, concepts, hooks, messaging and audiences.

- Identify what is driving crea