Senior Media Buyer

Who We're Looking For - Senior Media Buyer

The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel.

This role is responsible for owning revenue and gross margin performance of paid media platforms, managing a multi-million-dollar budget, and driving continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization.

We are looking for a candidate with vast paid media experience who has a proven track record of driving results and are motivated to expand into a full-funnel, performance-driven environment.

This is a highly autonomous role with clear accountability for outcomes, requiring strong analytical thinking, speed in execution, and a bias toward action.

We are open to remote candidates who are willing to work East Coast (EST) hours.
The Impact You Will Make

- Own the paid media channels end-to-end, including strategy, execution, and performance outcomes across platforms

- Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.

- Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.

- Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.

- Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them.

- Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.

- Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works.

- Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes.

- Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.

- Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.

- Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.

What You Bring

- 5+ years of experience in performance marketing, with hands-on experience managing paid media campaigns.

- Proven track record scaling paid media campaigns profitably at meaningful spend levels (Meta, Google, Native, or similar)

- Strong analytical mindset with the ability to identify root causes of performance, separate signal from noise, and make confident, data-driven decisions.

- Proficiency in Excel, including working with large datasets and building reports.

- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.

- Demonstrated track record of proactively testing, iterating, and scaling campaigns—not just maintaining performance.

- Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and how to optimize toward them.

- Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.

- Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.

- Ability to prioritize high-impact opportunities and act with urgency in a fast-paced, performance-driven environment.

- Strong sense of ownership and accountability for performance outcomes.

- Clear and effective communicator, able to present insights and recommendations to stakeholders.

- Collaborative mindset with the ability to work cross-functionally.

- Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.

Perks That Set Us Apart

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🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer