Senior Manager, RevOps- Growth Enablement

ABOUT PEARL

Pearl is the world's leading dental AI company, building software that helps dentists see more, diagnose better, and deliver superior patient care. Our AI-powered tools are used by thousands of dental practices across the U.S. and internationally, helping clinicians detect pathology earlier, streamline workflows, and improve clinical outcomes. We are a fast-growing, mission-driven company building at the intersection of AI, healthcare, and SaaS.

At Pearl, the RevOps, Data and Analytics team sits at the center of how we understand and grow the business. We build the infrastructure, reporting, and analytical frameworks that cross functional leadership rely on to make confident decisions. This role will enable the acceleration of our Revenue Growth through our Growth Marketing, Brand Marketing and SMB Sales engine.

THE ROLE

Pearl is hiring a Senior Manager of RevOps, Growth to support SMB Sales, Growth Marketing and Brand Marketing. This role oversees the operations and analytics of our full funnel: you own how we measure, route, and improve everything from the first paid click or organic session through to a closed SMB deal. Overseeing the operations and analytics of the funnel highlights conversion across the funnel and provides business stakeholders insights and cross functional overview for areas of efficiency.

You will be the RevOps and analytics partner to three teams: Growth Marketing (demand gen, paid, SEO, lifecycle), Brand Marketing (awareness, content, events), and SMB Sales. In practice that means sitting in their initiatives calls, not just fielding their reporting requests. When Growth wants to shift spend between channels, you have the conversion and CAC. When SMB Sales asks what lead sources are driving high quality deal conversions, you can trace it to the stage and the source.

The role has one direct report. You will set the priorities for the team, decide what gets built versus deferred, and develop two people into stronger operators. We are looking for someone who wants the analytical and strategic scope of growth, and who is still willing to go build the workflow in HubSpot when that is what the funnel needs.

KEY RESPONSIBILITIES

Full-Funnel Growth Analytics & Conversion Optimization

- Oversee Pearl's SMB growth funnel model end to end enablement, reporting and analytics: session to lead, lead to demo sets and completes, opportunity to closed won, segmented by channel, campaign, and business segment

- Report the efficiency metrics that drive spend decisions, including cost per lead, cost per meeting held, cost per opportunity, blended and paid CAC, and payback by channel

- Monitor funnel velocity alongside volume to differentiate between demand generation issues and conversion performance

- Maintain a single source of truth for funnel definitions to resolve discrepancies between Growth, Brand, and SMB Sales metrics

- Quantify where volume leaks and bring a recommendation, not just a dashboard: which channel to scale, which stage to fix first, which lead segment is not worth routing to an AE

- Forecast inbound pipeline contribution against marketing spend and rep capacity, and flag early when the two are out of balance

- Partner with the broader Data & Analytics team so marketing and funnel data is modeled properly in Snowflake and available for cross-functional reporting

Top of Funnel: Tracking, Attribution & Growth Systems

- Oversee lead source and attribution logic in HubSpot to accurately represent multi-touch customer journeys, and make sure landing pages and forms are instrumented for session capture and source retention

- Monitor the data flow between ad platforms, web analytics, HubSpot, and Snowflake, and diagnose tracking failures and field mapping breaks

- Build and maintain HubSpot lists, workflows, and campaign setup (segmentation, triggers, email sends/nurtures) on behalf of Growth, Brand, and Events

- Audit and enforce data hygiene on marketing-sourced